The information is relevant for publishers.
To register a direct advertiser account, please use these instructions.
If you are registering as an advertising agency, use the instructions in this article.
To register an account, go to https://ads.vk.com/hq/registration/partner.
When registering, you can create a new account or import a myTarget account to transfer settings, resources (websites and apps) and ad units.
Create a new account
Choose the sign-in option that you will be using to access your VK Ad Network account.
- Log in using mail. Mail.ru or other mail domain addresses (e.g. corporate mail on your own domain or gmail) will be suitable if you connect authorisation via mail.ru.
- Sign in with your VK ID (single account for VK services).
- Create a new VK ID. You will need your phone number for registration.
- Sign in with your Odnoklassniki page.
We do not recommend you use personal social network pages, VK ID, email addresses or phone numbers when creating a corporate account.
Registration via mail
If you want to use mail for account registration, click on the ‘@’ icon. The system will prompt you to choose which mailbox added to mail.ru to use for registration.
After that, set the account settings and complete the registration.
Registration via VK ID
If you are authorised by VKontakte, the system will prompt you to use your page to register. Click Continue as <your name>.
If you want to use another VKontakte page to sign in, click Sign in to another account, then enter your phone number and password from the page.
If you have a VKontakte page, but you are not authorised, the system will prompt you to authorise VKontakte and create an account for your page. Enter your phone number or mail and click Continue.
If you don't have a VKontakte page, the system will offer you to get a new VK ID and register an account for it. Enter your phone number or mail and click Create Account.
After that, set your account settings and complete the registration.
Registration via Odnoklassniki
You can use your Odnoklassniki page to register. Before you start, make sure that you are authorised in Odnoklassniki (i.e. you are logged in to the Odnoklassniki social network under your login).
Go back to the partner's account registration and click the button with the Odnoklassniki logo. The system will link your Odnoklassniki profile and VK ID (VKontakte page). If you don't have a VK ID yet, it will be created automatically.
At this stage you may need to confirm by code or SMS.
After that, set your account settings and complete the registration.
Account settings
Specify on the registration page:
- country of registration;
- currency;
- email;
- account type – individual or a legal entity / individual entrepreneur.
One legal entity can create multiple VK Ad Network accounts.
Read the Offer, Terms of Service and Privacy Policy, after which press Create account.
If you used your email to register, you will receive an email with a link to complete the registration. Choose Confirm to complete the registration.
To have all the functionality enabled, you will need to provide your payment information, as described below. Until then, ads will be shown as a test only.
Provide payment details
You can provide your payment information immediately after setting up an account or later, once you have added your first resource (website or app).
Go to Finance → Payment details and fill in all the necessary information: details (the set of fields is different for individuals, legal entities and individual entrepreneurs), address and contact details.
Usually it takes one day to verify the details. You will receive an email once the verification is complete. After that, you will be able to start earning from showing ads on your websites and in your apps.
You only need to provide details when setting up a new account. When a myTarget publisher account is imported, details will be filled in automatically.
Import a myTarget publisher account
If you already have a myTarget publisher account, you can link it to your new VK Ad Network account.
All the settings, details, resources and ad units, along with statistics, will appear in your VK Ad Network account.
You will have a shared balance for both accounts.
To import an account:
- When registering, choose Use a myTarget account → Continue.
- Log in to your myTarget account using your VK ID or mail.ru authorisation. If you have difficulties with authorisation, please use these instructions.
- A window will pop up to request access to your myTarget account. Press Allow access.
This will trigger the process of copying your myTarget account to the new account.
Features of import
If you already have a myTarget partner account, you can connect it to your new VK Advertising Network account.
All settings, details, sites and ad units, as well as all statistics, will be copied to the VK Advertising Network account.
The balance in both accounts will be unified.
Logging in to your account
Mail.Ru authorization
If you have completed registration using mail.ru authorization, i.e. addresses on the mail.ru domain or another mail domain, click on the @ sign and then confirm authorisation.
If you use a single device and have multiple accounts linked to different email addresses, first sign in to your email and then log in to your account.
VK ID
If you have completed registration using your VK ID, press Continue as <user name>. To change the account, press Switch accounts and log in once again.
If you access your account through VK ID, you can use a single VK ID to log in from up to five different devices or browsers concurrently.
Connect VK ID
You can sign in by VK ID yourself:
- Log in the account in the usual way.
- Open the section Settings → Connect VK ID.
- The VK ID authorisation form will open. Enter the phone number to which VK ID is registered and the password from your VK ID account.
- After authorisation VK ID will be linked to your VK Advertising Network account.
If you have problems with authorisation or you want to change the method of authorisation to Mail.Ru mail, write to Support.
