Integration RuStore apps with trackers

To promote apps from RuStore, you need to add the app to your VK Ads account and set up integration with the mobile tracker. After that, you can create an advertising campaign.

To add an app, go to Mobile App tab, click Add App, and enter a link to the app. Use a direct link to the store, not a tracking link.

1. Create a new advertising campaign with MyTarget partner
2. In the tracking link settings, as the Target URL, enter the link to the application in RuStore, for example, https://www.rustore.ru/catalog/app/com.vkontakte.android
3. Use the tracking link from the created tracker when starting an advertising campaign in VK Ads.

1. Use an existing or create a new tracking link for a MyTarget partner campaign.
2. In accordance with the documentation (section Additional parameters → Redirect), add the redirect parameter to the selected tracking link, adding the link to RuStore in encoded form, for example: https%3A%2F%2Fwww.rustore.ru%2Fcatalog%2Fapp%2Fcom.vkontakte.android
3. Use the received link when starting an advertising campaign in VK Ads.

1. Create a new tracker.
2. Choose MyTarget as a partner.
3. Platform - Android
4. Target link - enter a link to the application in RuStore, for example: https://www.rustore.ru/catalog/app/com.vkontakte.android
5. Use the tracking link from the created tracker when starting an advertising campaign in VK Ads.

Add the RuStore app to your AppsFlyer dashboard.

Owners of Android apps that promote their apps across multiple app stores can use either a Single Dashboard, which consolidates data from all stores, or a separate dashboard for each store (Dashboard per Store, also known as Multi-Dashboard or Multidash).

When using a Single Dashboard, don't forget to add the af_r parameter to the tracking link. For more information, see the AppsFlyer documentation on tracking links.

If you use a Dashboard per Store, set Channel name = rustore to ensure that installs and in-app events are attributed correctly for RuStore.

In the Out-of-store app URL section, enter the link to the app listing in RuStore or AppGallery. For example: https://www.rustore.ru/catalog/app/com.vkontakte.android. 
For more information, see the tracker configuration documentation.

Also add the rustore.ru domain to the redirect allowlist.
For more information, see the tracker configuration documentation.

If you use a dashboard per store, specify the following value in the “Channel Name” parameter to correctly detect installations and internal events for apps from RuStore:

• Channel name = rustore 

For more details on customization see the tracker help

1. Enter a link to the application in RuStore, for example:
   https://www.rustore.ru/catalog/app/com.vkontakte.android
2. Launch a campaign.

Ad install statistics will be available only in the VK Ads account.

If there is a tracker, but is not used, then in the tracker statistics these installs will go to the section with organics.

To learn about launching ad campaigns for RuStore apps, read this article