Notes on the use of postview attribution
To use postview attribution in your ad campaigns, please use normal tracking links for postclick attribution.
There is no need to start separate trackers and tracking links for postview-attribution for your ad campaigns and use them when creating adverts.
Support for postview attribution is already built in at the integration level between AppMetrica and VK Ads and requires no additional actions from advertisers.
Singular
To set up integration with VK Ads, follow the steps below:
- add VK Ads to the Singular tracking system;
- make the necessary settings in the tracking system;
- create a tracking link.
Step 1: Add VK Ads to Singular
1. Log in to your Singular account.
2. From the menu on the left, select Attribution → Partner configuration.
3. Click Add Partner and enter VKADS in the field that opens.
4. In the window that opens, select the desired items from the drop-down list in the following fields:
- App - the name of your application;
- Site - the address of your website.
5. Click Save and proceed to the next step.
Step 2: Set up the tracking system
1. Under Partner Configuration, click VKADS → pencil icon in the right corner.
2. Add the following information:
- In the Postback Key box, add the value of the
postback_keyparameter. - In the Click-through attribution lookback window box, select the period for which the system should track the click after which the user installed the application.
3. In the Install Postbacks block, select the target action. Install is specified by default.
4. Make sure that in the Event Postbacks block the value of the Event Name field matches the value of the corresponding field in the Actions section of your VKADS account (Program → Actions → InApp event column).
5. If necessary, configure the postback link. If not needed, click Done and proceed to the next step.
You can:
- change the name of the target action in the tracking parameter if you added an identifier to the target action;
- add the price parameter if you need to pass the purchase amount in the postback request.
To do this, on the right side of the Event Postback section block, click the settings icon and make the necessary changes.
After that, click Done and proceed to the next step.
Example postback link:
https://ad.VKADS.com/r?pk={{p_k}}&uid={cl?VKADS}&oid={UTCM}&tracking=confirmed_purchase&device={ANDI}&client_id={AIFA}&price={AMOUNT}
Step 3: Create a tracking link
1. In the left menu, select Attribution → Manage Links and click VKADS.
If the section is empty, in the upper right corner, enable the Show Legacy Links option.
2. Fill in the following fields:
- Link Type → Partner;
- Source Name → VKADS;
- Tracking Link Name → VKADS Tracking Link.
3. Expand the Link Settings and Redirects block and enable the option(s) to track activities in the Android and/or iOS app.
4. In the If the app is not installed go to field below, add a link to the app in Google Play or App Store. If you enabled both options in the previous step, add links to Google Play and App Store in the corresponding fields.
5. Scroll down and expand the Attribution settings block.
Here you can enable app reuse tracking for current users if you want to track all actions (1). Learn more
It is also necessary to set the cookie lifetime period in the Click-through deterministic install block (2).
6. Scroll down and expand the Link Summary block.
Copy the tracking link from the Click-through tracking link field and click Done.
7. Use the ready link when creating an advertising campaign in VK Ads.
Done, you have set up integration of your app with VK Ads via Singular tracking system.
Adding a VTA window restriction
To add a VTA window restriction, make the appropriate settings when creating a tracking link.