Expanding audience

Expanding your audience allows you to find and attract new customers similar to your target audience. You will be able to reach more interested users and increase the effectiveness of advertising.

To expand your audience, you'll need a source — a list of your potential/real customers or those you want to show ads to. About how to prepare a list

The system will analyze this list to identify common user traits: such as interests, gender, age, and people's behavior.

It will then generate a relevant audience of people similar to your target audience. The expanded audience is updated regularly:

• for websites, mobile apps and lead forms — once every 4 days
• for communities — once a week

Sources differ depending on what you are advertising:

• VKontakte community — just select it when launching a campaign. The system will automatically generate a list of community subscribers.
• Site — you can connect the source in one of two ways:
  • Connect the VK Ads pixel to the site.
  • Create an audience and add it when launching a campaign. Audiences collected from the VK Ads pixel or from a list of users will work.
• Mobile app or lead form — will need to create an audience and add it when the campaign launches. The audience should be compiled based on the VK Ads pixel or a list of users.

Next, the system will analyze your user list and compare it to your own data. To start selecting an extended audience, you need to get at least 1000 recognized users.

You can enable audience extension when creating a campaign.

1. Start creating a campaign in the usual way with a promotion object:
   • VKontakte community
   • site
   • mobile app
   • lead form
2. Add one or more sources for audience selection as described above. 
3. Go to customize ad groups → “Audience expansion” block and activate the switch. The system will analyze the traits of users from the audience source and find people who are similar to the original audience.

• Audience selection is available to both direct advertisers and agency clients.
• If you see the “Expand аudience” block but it cannot be activated, make sure you have added the source from which the audience will be collected.