Feed Advertising for VK Communities

You can promote products and services from a VKontakte community - all you need to do is add all your products and services to the community and provide a link to it when launching the campaign.

No preparatory settings are required: the system will automatically create a catalog, a promoted product group and a link between the catalog and the source of event data (VKontakte community).

1. In the Campaigns section of the Campaigns tab, click Create.
2. Select the Product catalog ad objective → VKontakte Community.
   
   Select a community from the drop-down list or paste the link to it. For the community to appear in the list, you must be assigned as a community administrator and log in to VK Ads with your VK ID under the same login (via the same VKontakte page that is assigned as the community administrator).
    
3. Select the product catalog on the basis of which you will create an advertisement.

4. Select the type of advertising campaign:

• New clients acquisition - if you want to get new customers who are more likely to buy your products or order services.
• Dynamic retargeting - if you want to remind users who already know about your business.

5. Select the target action that you want to get. For communities are available views and clicks - optimization for these actions is available without additional settings.

6. Select a campaign bid strategy. Learn more

7. Specify the budget and period of the campaign. Learn more

The ad group settings will depend on the type of campaign you selected earlier: New clients acquisition or Dynamic retargeting.

After you set up your audience, you can choose other targeting: regions where ads are shown, gender and age of users who will see the ads, interests and audience, devices on which ads will be shown, and placements. Learn more about targeting and placements

After setting up your groups, go on to creating your ads.

1. Upload the logo for the ads. Image size - at least 265x256px. By default the community logo will be uploaded.
2. Fill in the title of the ad. By default, the community name will be filled in as the title of the ad.
3. Fill in the text fields:
   • Description for carousel - the text that will be displayed in the product carousel, up to 50 characters.
   • Description for banner - the text of the ad, up to 125 characters.
   • Long description - the text of the ad, which will be displayed in the social networks, up to 220 characters. Optional field.
4. Add a link to the community (for campaigns with New clients acquisition type). 
5. Select the text on the button.
6. If necessary, fill in the legal information about the company.

Go to the carousel settings.

Please note that the Carousel format is available for product advertising only if there are more than 5 products in a catalogue (or a group of products in a catalogue).

1. Fill in the title of the card. By default, a product macro with the product name from the product feed is substituted in this field. It can be deleted or replaced.
2. Select a card description option:
   • New and old price - the product description will show the current price and cross out the previous one.
   • Text description - by default, this field contains a product macro with the price of the product from the product feed. It can be deleted or replaced with another one.
3. Add an introductory slide for the carousel, if necessary. Image size - at least 600x600px.
   
   This slide allows you to place static graphic material on the first slide of the carousel to anchor the necessary information and more effectively attract the attention of potential customers. 
   
   For example, focus on events you're promoting: arrival of a new collection, promotions, certain category of products, etc.

When you're done, click Publish - the ad will go to moderation. If everything is ok and there are funds on the account, the ads will run immediately after verification or on the selected start day.

You can follow the campaign statistics on the dashboard.

You can follow the campaign statistics on the dashboard.

Different metrics in the statistics are available for basic and advanced VKontakte stores:

• for basic - only joins and messages,
• for advanced stores - joins, messages and sales.

You can see the statistics for your store by selecting the appropriate metrics in the dashboard settings: joins, posts, VKontakte sales.

The Result field on the dashboard will always contain 0, no matter which store you are promoting.