Promotion of groups and profiles in OK

To promote groups and personal profiles on Odnoklassniki, use campaigns with the "VKontakte, OK, Mini Apps, Zen" ad object. This campaign type helps deliver your ads in a way that maximizes conversions for your group or profile.

This campaign type is suitable for small and medium-sized business owners who advertise independently or through an agency.

You can promote a group, profile, or individual post within a group. Campaigns can be optimized in several ways:

• to get more group members (target action: Joining the group);
• to get more profile followers (target action: Follow profile);
• to get more messages to a group or profile (target action: Sending message);
• to promote a post from a group or profile: engage your audience by liking and sharing your post (target action: Promote a post).

The system will generate an advert that will be shown in the feed in the Odnoklassniki social network in the mobile and web versions.

1. To create a new campaign, in the Campaigns section of the Campaigns tab, click Create.
2. Select the VK, ОК, Mini Apps, Dzen advertising object.
3. Select the group or profile you want to promote from the drop-down list.

4. Target Action. Defines the group of users to be targeted by the smart algorithm.

• Join group - for adverts with the Join button.
• Write message - to redirect the user to the message section to receive a question or request.

5. Campaign budget optimisation. The setting allows you to distribute the allocated budget between all your adverts so that you get more targeted actions. The optimisation algorithm determines which ads perform better and allocates them a larger share of the daily campaign budget. This ensures that the campaign performs better. Budget optimisation is enabled by default. Read more

6. Campaign Bid Strategy. Allows you to limit the maximum bid or minimise spend to achieve the best results within the specified budget. Read More

7. Budget. The setting limits the amount that can be spent per day or for the entire duration of the campaign. Read more

8. Dates. The period of campaign running. This setting applies to all ads in the campaign. It is mandatory to specify only when selecting the “all time” budget.

If you want to set different dates for different groups, do not use this setting, but set the dates in step 2. Ad groups.

One ad set can include one or several adverts with common settings.

Set the necessary targeting: regions of display, gender and age of users, interests and behaviour, user audiences.

In the Placements block you can choose the platforms where your adverts will be broadcast. Currently, only the Odnoklassniki feed (mobile and web versions) is available for video promotion.

After setting up the ad sets, proceed to creating the adverts.

1. The logo (icon) for the advert will be loaded automatically from the group avatar. The logo can be replaced - click Replace and upload a new image of at least 256x256px.
2. The title of the advert will be loaded automatically from the group name. If you want to change it, enter text up to 40 characters.
3. Description - the text of the advert, up to 16 384 characters.
4. If necessary, fill in the advertiser's details - legal information about the company.
5. Add media files.

The “Advertiser data” field in the campaign settings is intended for legal information about the company or IE. It is mandatory to fill in your data if you advertise goods and sell them online. In other cases (for example, if you advertise services or an offline store), the field should be left blank. 

In “Campaign Data” you can write only legal information: company name or name of an individual entrepreneur, address with a zip code, OGRNIP or TIN. No other text is allowed.

To advertise an entry from a group or profile, an ad is created automatically. Its main elements are pulled from the record itself:

• Ad title - the name of the group or profile.
• Ad text - the text of the post.
• Image - picture from the post.

You can select an entry from the list of recent entries or search for it by clicking the magnifying glass icon on the right above the list and entering a link to the post or a few words from the post text. To search for a post by link and see a preview of the ad, log in to VK Advertising via your Odnoklassniki profile.

The “Advertiser Data” field in the campaign settings is intended for legal information about the company or IE. It is obligatory to fill in your data if you advertise goods and sell them online. In other cases (for example, if you advertise services or an offline store), the field should be left blank.

In the “Campaign Data” you can only write legal information: company name or name of an individual entrepreneur, address with a zip code, OGRNIP or TIN. No other text is allowed.

To analyse the results, use the statistics block, where you can also add new metrics to analyse your advertising campaign in more detail. More about statistics