Promotion of groups and profiles in OK

To advertise groups in Odnoklassniki social network, use campaigns with the objective Odnoklassniki. This type of campaign helps to show your adverts so that you get the most number of subscriptions to your group.

This type of campaign will suit small and medium-sized business owners who run adverts on their own or through an agency.

Right now, campaigns can be optimised for group memberships only (the target action is Join Group).

Campaigns can be optimised in several ways:

• to get more joins to the group (target action - Join Group);
• to get more messages to the group (target action - Write a message).

The system will generate an advert that will be shown in the feed in the Odnoklassniki social network in the mobile and web versions.

1. To create a new campaign, in the Campaigns section of the Campaigns tab, click Create.
2. Select the Group and profile OK advertising object.
3. Select the group or profile you want to promote from the drop-down list.

Target Action. Defines the group of users to be targeted by the smart algorithm.

• Join group - for adverts with the Join button.
• Write message - to redirect the user to the message section to receive a question or request.

Campaign budget optimisation. The setting allows you to distribute the allocated budget between all your adverts so that you get more targeted actions. The optimisation algorithm determines which ads perform better and allocates them a larger share of the daily campaign budget. This ensures that the campaign performs better. Budget optimisation is enabled by default. Read more

Campaign Bid Strategy. Allows you to limit the maximum bid or minimise spend to achieve the best results within the specified budget. Read More

Budget. The setting limits the amount that can be spent per day or for the entire duration of the campaign. Read more

Dates. The period of campaign running. This setting applies to all ads in the campaign. It is mandatory to specify only when selecting the “all time” budget.

If you want to set different dates for different groups, do not use this setting, but set the dates in step 2. Ad groups.

One ad set can include one or several adverts with common settings.

Set the necessary targeting: regions of display, gender and age of users, interests and behaviour, user audiences.

In the Placements block you can choose the platforms where your adverts will be broadcast. Currently, only the Odnoklassniki feed (mobile and web versions) is available for video promotion.

To create multiple adverts in one ad set:

1. Set the desired ad set settings.
2. Go to the ad creation step, fill in all the required fields.
3. In the menu on the left, click on "..." next to the ad set name and select "Add Ad". Another option is to duplicate the ad you created and then make changes. To do this, click on the "..." next to the name of the advert, and select Duplicate advert.

You can also create multiple ad sets with different settings within the same campaign. To do this, click on the "..." next to the campaign in the menu on the left and select Add Ad.

After setting up the ad sets, proceed to creating the adverts.

1. The logo (icon) for the advert will be loaded automatically from the group avatar. The logo can be replaced - click Replace and upload a new image of at least 256x256px.
2. The title of the advert will be loaded automatically from the group name. If you want to change it, enter text up to 40 characters.
3. Description - the text of the advert, up to 2000 characters.
4. If necessary, fill in the advertiser's details - legal information about the company.
5. Add media files.

The “Advertiser data” field in the campaign settings is intended for legal information about the company or IE. It is mandatory to fill in your data if you advertise goods and sell them online. In other cases (for example, if you advertise services or an offline store), the field should be left blank. 

In “Campaign Data” you can write only legal information: company name or name of an individual entrepreneur, address with a zip code, OGRNIP or TIN. No other text is allowed.

To advertise an entry from a group or profile, an ad is created automatically. Its main elements are pulled from the record itself:

• Ad title - the name of the group or profile.
• Ad text - the text of the post.
• Image - picture from the post.

You can select an entry from the list of recent entries or search for it by clicking the magnifying glass icon on the right above the list and entering a link to the post or a few words from the post text. To search for a post by link and see a preview of the ad, log in to VK Advertising via your Odnoklassniki profile.

The “Advertiser Data” field in the campaign settings is intended for legal information about the company or IE. It is obligatory to fill in your data if you advertise goods and sell them online. In other cases (for example, if you advertise services or an offline store), the field should be left blank.

In the “Campaign Data” you can only write legal information: company name or name of an individual entrepreneur, address with a zip code, OGRNIP or TIN. No other text is allowed.

To create multiple adverts in one ad set:

1. Set the desired ad set settings.
2. Go to the ad creation step, fill in all the required fields.
3. In the menu on the left, click on "..." next to the ad set name and select Add Ad.

Another option is to duplicate the ad you created and then make changes. To do this, click on the "..." next to the name of the advert and select Duplicate ad.

To analyse the results, use the statistics block, where you can also add new metrics to analyse your advertising campaign in more detail. More about statistics