From 1 December 2023, registration is available only via VK ID or Mail.Ru.
If you have previously registered and logged in via Gmail, please use the instructions.
Registration
The information is relevant for direct advertisers.
If you are registering as an advertising agency, use the instructions in this article.
To register a publisher account, please use these instructions.
To start registration:
- On the https://ads.vk.com/ page, click on Sign in.
- A page with a choice of authorisation method will open. Choose a convenient method of authorisation - this method will be used to log in to the VK Ads.
Login by VK ID
You can use your VKontakte page and its VK ID. To do this, first make sure you are authorised in VKontakte (i.e. you have logged in to the VKontakte social network using your login).
Go back to the VK Ads registration, click on the Continue as <your name> button. At this stage, you may need to confirm by code or sms.
If you want to change the VK ID you are registering with in VK Ads or register a new VK ID, click Sign in with another account.
Sign in using your Odnoklassniki page
You can use your Odnoklassniki page to sign in. Before you start, make sure you are authorised in Odnoklassniki (i.e. logged in to the Odnoklassniki social network with your login).
Go back to VK Ads registration and click the button with the Odnoklassniki logo. The system will link your Odnoklassniki profile and your VK ID (VKontakte page). If you don't have a VK ID yet, it will be created automatically.
At this stage you may need to confirm by code or SMS.
Sign in with Mail.Ru mail
You can use your Mail.Ru mail for registration. First, make sure you are authorised in Mail.Ru mail (logged into your Mail.Ru mailbox).
Go back to VK Ads registration, click the button with the Mail.Ru logo and select your account from the list. Then confirm that you authorise VK Ads to use your Mail.Ru account.
If you are creating a corporate account, we recommend that you do not use personal VK IDs, Odnoklassniki pages, mail, phone numbers.
After choosing the authorization method, you need to decide whether you want to create a new account or import myTarget account.
In the first case, you will create a new empty account; when importing from myTarget, you will transfer settings, campaigns and applications from the myTarget account.
One legal entity can create multiple VK Ads accounts.
Creating a new account
If during registration you select the Create a new account option, then you will create a completely new, empty account, even if you use the login and password from your myTarget account.
The account will be created with the type that you choose during registration - a legal entity or an individual.
Your details, campaigns and applications will not be imported. Campaigns can be copied later, and apps can be added manually.
To create a new advertiser account, please specify the country of registration, preferred currency and email. You will also need to state your legal status (individual / legal entity). Read the documents, after which press Create account.
Check your email to find the confirmation message. Open the message and use the Confirm link to complete the registration.
After completing the registration, go to your account settings and fill in the Requisites - your full name and INN (individual taxpayer identification number).
This is necessary to comply with the law "On Advertising" - marking and transferring information about advertising campaigns to the Unified Internet Advertising Register (ERIR).
How to fill in the details
If you registered as an individual, go to Settings → Details and fill in your full name and TIN.
If you registered as a legal entity, go to Budget tab → Specify details. Fill in all the necessary information: details (the set of fields is different for legal entities and individual entrepreneurs), address and contact details.
Then details will be sent for verification - usually it lasts 1 day, and at the end of the verification you will receive an email. As long as the details are not filled out or not checked, the account will be marked Account not active. After verification you will be able to refill your balance and run ads.
If you have not filled in the details or if the details have not been verified, the account will have the status "Inactive".
Fill in the details and wait for confirmation from the moderators - after that you will be able to run ads.
To receive notifications about the progress of verification, activate notifications.
Importing from a myTarget account
If you already have a myTarget account, you can link it to your new VK Ads account.
- VK Ads will copy all settings and bank details.
- You will be able to access your myTarget audiences from VK Ads and import campaigns from your old account to the new one.
- You will be able to copy product feeds from myTarget to your new account.
- All mobile apps linked to your myTarget account will be imported automatically.
Merging account balances is not possible – each account will continue to have its own balance.
Importing accounts will automatically change the master account for your apps: your VK Ads account will be designated as the owner, while the myTarget account will be the agent. Users should be mindful of that when, for example, they wish to set up a campaign for iOS 14.5+ or view the stats.
Please be careful if you want to import your apps: you can only do it during registration by importing from your myTarget account.
To import from your myTarget account, during the registration choose Import myTarget account → Continue and enter the log-in and password you use for myTarget. After that, press Allow access. This will trigger the process of copying your myTarget account to the new account.
After completing the registration, go to your account settings and fill in the Requisites - your full name and INN (individual taxpayer identification number).
This is necessary to comply with the law "On Advertising" - marking and transferring information about advertising campaigns to the Unified Internet Advertising Register (ERIR).
Logging in to your account
VK ID
If you have completed registration using your VK ID, press Continue as <user name>. To change the account, press Switch accounts and log in once again.
If you access your account through VK ID, you can use a single VK ID to log in from up to five different devices or browsers. Advertising agencies can set up a separate manager account and grant it the right to launch campaigns. Learn more
Odnoklassniki page
If you signed up using your Odnoklassniki page, click on Odnoklassniki logo, then Continue as <your name>. To change your account, click Sign in to another account and re-authorise.
When using a page in Odnoklassniki it is possible to make no more than 5 simultaneous logins with one page from different devices or browsers. Advertising agencies can set up a separate account manager and grant him rights to create campaigns. Read more
Mail.Ru
If you have completed registration using an email address, press the relevant icon and confirm your log-in.
If you use a single device and have multiple accounts linked to different email addresses, first sign in to your email and then log in to your VK Ads account.
Gmail
From 1 December 2023, it is not possible to use Gmail to register for VK Ads. To log in to the account, we recommend connecting VK ID - a single account for VK services. You can also use Mail.Ru for login.
You can sign in using VK ID yourself:
- Go to the cabinet in the usual way.
- Open the section Settings → Connect VK ID.
- The VK ID authorisation form will open. Enter the phone number to which VK ID is registered and the password from the VK ID account.
- After authorisation VK ID will be linked to your VK Ads account. More information about VK ID connection
One VK ID can be connected to several accounts.
If you want to change the method of authorisation to Mail.Ru or you still have questions about authorisation, write to Support.