Placements

By default “Automatic placements” is enabled for all ads in VK Ads. This setting allows you to show ads on all available sites and placements.

However, you can select specific sites and placements manually. 

Platforms are sites or platforms where your ads are broadcast.

• Odnoklassniki is a social network from VK, uniting users in 220 countries. More than a third of the daily audience enters OC from their mobile devices, using both the mobile version of the site and applications for iOS, Android and WP-devices.
• VKontakte is the largest social network in Russia and CIS countries. It has a monthly audience of about 100 million users.
• VK projects - advertising on the main Mail.ru, content projects Pulse, Auto, Lady, Children and others.
• VK Ad Network - advertising on the sites of the VK ads network: Yula, Avito, Auto ru, Yedadil and others. The number of sites can be increased.
• RuStore - a store of mobile applications for Android. Advertising in banner format in the “Interesting” section and in the RuStore search engine. Available only for mobile applications from RuStore.
• Dzen - a platform for creating and viewing content.

Placements are where the ads are located on the site or app.

A promotional post with a picture or video. It is placed among entries in the VKontakte and Odnoklassniki feeds, as well as on the walls of VKontakte communities.

Advertising in the side column in social networks and applications of VK projects. Placed on the left side under the main VKontakte menu and visible only from a computer.

In-stream video ads that are embedded in VKontakte and Odnoklassniki videos. It is shown in the computer version and mobile version in the VK app.

A rewarded video is an ad offering a reward for viewing, such as in-game currency or bonuses.
It should be up to 30 seconds in length and is unskippable.

Interstitial ads are fullscreen ad units for mobile apps, mini apps and their web versions displaying videos or static images.
An interstitial video should be up to 30 seconds in length and is skippable.

A clip is a short (up to a minute) vertical video displayed in the “Clips” section on VKontakte.

A story is a short (up to 12 seconds) vertical video displayed in the “Stories” section on VKontakte.

Sticky banner is an ad in a game or mini-app. Placed at the bottom or top of the screen.

A native ad is a format most closely matching the content of the platform.

When advertising apps placed in RuStore, ads can be broadcast on the main page in the “Favorites” section, which the user sees when opening RuStore.

The ads block is natively integrated into the structure of the section. Static images in 16:9 format are suitable for placement, also the title and a short description will be shown in the ad. When clicking on the banner, the user will go to the application page in RuStore, where he can install it.

The ad is marked with an “Advertisement” icon.

When advertising apps placed in RuStore, ads can be broadcast at the first place in the search results in RuStore. The advert is marked with the “Advertisement” icon.

The advert consists of an icon and a headline.

This placement is available only when advertising applications from RuStore when optimised for installations (target action “Install”).

When advertising applications placed in RuStore, adverts can be broadcast in the first place in the sections “Games” and “App” in RuStore. The ads block is natively integrated into the structure of the sections. Static images in 16:9 format are suitable for placement.

The banner consists of:

• image,
• title,
• age marking. 

When clicking on the banner, the user gets to the application page in RuStore, where he/she can install it. Game ads are available only in the “Games” section (not in Apps), and vice versa: app ads are available only in “Apps” and are not available in “Games”.

Ads are marked with an “Ads” icon.

To enable this placement manually, disable auto-selection of placement locations, then tick RuStore → Native Ads.

To select placements manually:

1. While creating a campaign, go to Step 2 where ad sets are configured.
2. In the “Placement” section, turn off “Automatic placements”.
3. Untick any platforms or placements you don't need.