VK Ads - advertising on VK projects in a new way
Updates
Training
In English
In Chinese
For clients
Cases
Contact us
For experts
Partners
Help
Загружается...
Registration
Help Center
Log-in
Creating and logging in to an account
Transfer campaigns and audiences
Transferring campaigns from myTarget
Transferring campaigns from VKontakte
Importing audiences from myTarget
Importing audiences from VKontakte
Connecting an account to an agency
For agencies: registration and import
Account overview
Multi-accounts
Connecting a VK ID
Deleting an account
Notifications in account
Creating ads
How to create ads
Stages of creation
Smart сampaigns
Ad limit
Statuses of campaigns, groups and ads
Editing campaigns, groups and ads
Copying campaigns, groups and ads
Deleting and restoring campaigns, groups and ads
Banner preview
Adding a redirect to the white list
Sites
Link markup for click verification
Site Advertising
VK Ads Pixel
Audience tags
Sending offline events to the pixel
Conversion attribution for websites
Visual constructor
Site Audience Portrait
Feed catalogs
Creating a catalog for a marketplace
Feed Advertising for sites and apps
Feed Advertising for VK Communities
Feed Advertising for marketplaces
Commercial Center (interface)
Commercial Center
Goods
Product Groups
Diagnostics
Events
History
Catalogs
Catalogs - what it is, how to create, edit and delete
General requirements for catalogs
Catalog for products according to Google specification
Catalog for products according to Yandex specification
Catalog for real estate
Catalog for real estate according to Yandex specifications
Catalog for transport
Catalog for transport according to Yandex specifications
Catalog for services
Catalogs for flights
Catalogs for flights (Google specification)
Catalogs for hotels
Catalogs for hotels (Google specification)
Catalog for medicinal products according to Yandex specification
Catalog for medicinal products according to Google specification
Dynamic retargeting
Dynamic retargeting based on mobile events
Dynamic retargeting based on web events
Full Stream Attribution
Deep links and tracking links in catalog product ads
Macros in catalog product ads
Apps
Mobile app Advertising
Adding new apps
Integration of the application with mobile tracker
Integrating apps with MyTracker
Integrating apps with AppMetrica
Integrating apps with AppsFlyer
AppsFlyer tracking link requirements
Integrating apps with Adjust
Requirements for tracking links Adjust
Integration apps with Branch
Integrating apps with Tenjin
Integrating apps with Singular
Integration of applications from Huawei AppGallery with trackers
Integration RuStore apps with trackers
Campaigns for RuStore apps – optimization by events
Seamless app install from RuStore
App cards
SKAdNetwork
Tracking link macros
Deep links in mobile app advertising
Promotion in social networks
Video and stream Advertising
Music Advertising
How to post content in VK Music
VK Mini Apps & VK Games Advertising
How to send events from a mini-app
Personal profile advertising
How to set up a personal profile before promotion
Promotion of groups and profiles in OK
Community
Community Advertising
Dzen
Promotion of an article and a channel in Dzen
Scroll-to-site
Tips for launching Dzen campaigns
Advertising pixels in the Dzen article
Lead forms and surveys
Lead form Advertising
Survey form Advertising
YCLIENTS online form Advertising
Split-test for lead forms
Creating a landing page for lead form warmup
Media advertising
Launching media adverts
Banner Ads media format
Video Ads media format
VK post, video or clip media format
Dzen media format
HTML5 banner
Group and profile OK
Direct deals
Audit-pixels and ways to verify impressions
For agencies
Agency clients
Agency managers
Access rights
Ads settings
Ad formats
Text and title of the ad
Text generation
Macros in the headline and text of the ad
Text editor
Images and video
Media library
Video generation
Image generation
Editing images: zoom in, improve quality, image refine, editing images with a neural network
Smart image cropp
Images created by neural network
Budget optimization
Bid strategies
Auction
Forecaster
Targeting
Auto selection of targeting
Audiences and user lists
Audiences
User lists
Importing external audiences
Similar audiences (look-alike)
Expanding audience
Collecting audiences by reactions
UTM-tags
REF-tags
Placements
Change logs block
Hotkeys
Universal Link/App Link technology on site
API - VK Ads
Safe areas
Statistics and Finance
Working with dashboard
Metrics and expanded statistics
Evaluating campaign effectiveness
Report upload
Folders in the campaign list
For agencies: Client statistics
Statistics from apps for web campaign
Payment and finances
Individuals: payment and finance
Legal entities: payment and finances
Problems with payment
For agencies: Account balance, payments, and closing documents
Promotions, bonuses and promocodes
Bonuses and promo codes
Bonus up to 10 000 for the first advertisement
Loyalty program
Documents
Rules for Placing Advertisements
Legal documents
Publisher account
How to start monetizing
Connecting additional partner accounts
Setting up a publisher account
Partner account setup
Partner account notifications
Ad blocking
Getting strings for your ads.txt and app-ads.txt files
App placement
Start monetizing your app
Types of ad units for apps
Site placement
Start monetizing your website
Types of ad units for websites
Adaptive block: code creation and integration
InStream block: access and creation
InPage placements: code customization and integration
Flyroll mode for inPage blocks on sites
Ads on sites with CSP
Plugin for WordPress websites
Finger Print ID
Integration documentation
Web guides
Integration into site pages
Integration within video
Header Bidding
Events and codes of Adman3 player
Android guides
Google Privacy & Security recommendations
Android integration guide
Banner Android
Native block Android
Fullscreen block Android
Rewarded video Android
Version history SDK Android
Adapters for other mediations Android
Test mode Android
In-stream video Android
Native Banners Android (available on request)
iOS guides
iOS integration guide
Banner iOS
Native block iOS
Fullscreen block iOS
Rewarded video iOS
Version history SDK iOS
Adapters for other mediations iOS
Test mode iOS
Native Banners iOS (available on request)
Unity guides
Unity integration guide
Banner Unity
Fullscreen block Unity
Rewarded video Unity
Test mode Unity
ironSource mediation
MAX mediation
User Data
Integration Testing
Statistics in the publisher's account
Monetization stats
Publisher documents
Legal documents of the VK Ad Network
VK Ad Network publisher terms and conditions
Changes to partner details
Money withdrawal for residents
Money withdrawal for non-residents
Inventory moderation guide
Реквизиты компании для партнеров-резидентов
API VK Ad Network
Reporting API
Reporting API: Statistics
Management API
Help
Technical support
Direct deals
Direct deals for traffic providers
Direct deals marketplace
Creating and customizing a direct deals
Editing a transaction
Statistics and downloading of reports on transactions
Log-in
Creating and logging in to an account
Transfer campaigns and audiences
Transferring campaigns from myTarget
Transferring campaigns from VKontakte
Importing audiences from myTarget
Importing audiences from VKontakte
Connecting an account to an agency
For agencies: registration and import
Account overview
Multi-accounts
Connecting a VK ID
Deleting an account
Notifications in account
Creating ads
How to create ads
Stages of creation
Smart сampaigns
Ad limit
Statuses of campaigns, groups and ads
Editing campaigns, groups and ads
Copying campaigns, groups and ads
Deleting and restoring campaigns, groups and ads
Banner preview
Adding a redirect to the white list
Sites
Link markup for click verification
Site Advertising
VK Ads Pixel
Audience tags
Sending offline events to the pixel
Conversion attribution for websites
Visual constructor
Site Audience Portrait
Feed catalogs
Creating a catalog for a marketplace
Feed Advertising for sites and apps
Feed Advertising for VK Communities
Feed Advertising for marketplaces
Commercial Center (interface)
Commercial Center
Goods
Product Groups
Diagnostics
Events
History
Catalogs
Catalogs - what it is, how to create, edit and delete
General requirements for catalogs
Catalog for products according to Google specification
Catalog for products according to Yandex specification
Catalog for real estate
Catalog for real estate according to Yandex specifications
Catalog for transport
Catalog for transport according to Yandex specifications
Catalog for services
Catalogs for flights
Catalogs for flights (Google specification)
Catalogs for hotels
Catalogs for hotels (Google specification)
Catalog for medicinal products according to Yandex specification
Catalog for medicinal products according to Google specification
Dynamic retargeting
Dynamic retargeting based on mobile events
Dynamic retargeting based on web events
Full Stream Attribution
Deep links and tracking links in catalog product ads
Macros in catalog product ads
Apps
Mobile app Advertising
Adding new apps
Integration of the application with mobile tracker
Integrating apps with MyTracker
Integrating apps with AppMetrica
Integrating apps with AppsFlyer
AppsFlyer tracking link requirements
Integrating apps with Adjust
Requirements for tracking links Adjust
Integration apps with Branch
Integrating apps with Tenjin
Integrating apps with Singular
Integration of applications from Huawei AppGallery with trackers
Integration RuStore apps with trackers
Campaigns for RuStore apps – optimization by events
Seamless app install from RuStore
App cards
SKAdNetwork
Tracking link macros
Deep links in mobile app advertising
Promotion in social networks
Video and stream Advertising
Music Advertising
How to post content in VK Music
VK Mini Apps & VK Games Advertising
How to send events from a mini-app
Personal profile advertising
How to set up a personal profile before promotion
Promotion of groups and profiles in OK
Community
Community Advertising
Dzen
Promotion of an article and a channel in Dzen
Scroll-to-site
Tips for launching Dzen campaigns
Advertising pixels in the Dzen article
Lead forms and surveys
Lead form Advertising
Survey form Advertising
YCLIENTS online form Advertising
Split-test for lead forms
Creating a landing page for lead form warmup
Media advertising
Launching media adverts
Banner Ads media format
Video Ads media format
VK post, video or clip media format
Dzen media format
HTML5 banner
Group and profile OK
Direct deals
Audit-pixels and ways to verify impressions
For agencies
Agency clients
Agency managers
Access rights
Ads settings
Ad formats
Text and title of the ad
Text generation
Macros in the headline and text of the ad
Text editor
Images and video
Media library
Video generation
Image generation
Editing images: zoom in, improve quality, image refine, editing images with a neural network
Smart image cropp
Images created by neural network
Budget optimization
Bid strategies
Auction
Forecaster
Targeting
Auto selection of targeting
Audiences and user lists
Audiences
User lists
Importing external audiences
Similar audiences (look-alike)
Expanding audience
Collecting audiences by reactions
UTM-tags
REF-tags
Placements
Change logs block
Hotkeys
Universal Link/App Link technology on site
API - VK Ads
Safe areas
Statistics and Finance
Working with dashboard
Metrics and expanded statistics
Evaluating campaign effectiveness
Report upload
Folders in the campaign list
For agencies: Client statistics
Statistics from apps for web campaign
Payment and finances
Individuals: payment and finance
Legal entities: payment and finances
Problems with payment
For agencies: Account balance, payments, and closing documents
Promotions, bonuses and promocodes
Bonuses and promo codes
Bonus up to 10 000 for the first advertisement
Loyalty program
Documents
Rules for Placing Advertisements
Legal documents
Publisher account
How to start monetizing
Connecting additional partner accounts
Setting up a publisher account
Partner account setup
Partner account notifications
Ad blocking
Getting strings for your ads.txt and app-ads.txt files
App placement
Start monetizing your app
Types of ad units for apps
Site placement
Start monetizing your website
Types of ad units for websites
Adaptive block: code creation and integration
InStream block: access and creation
InPage placements: code customization and integration
Flyroll mode for inPage blocks on sites
Ads on sites with CSP
Plugin for WordPress websites
Finger Print ID
Integration documentation
Web guides
Integration into site pages
Integration within video
Header Bidding
Events and codes of Adman3 player
Android guides
Google Privacy & Security recommendations
Android integration guide
Banner Android
Native block Android
Fullscreen block Android
Rewarded video Android
Version history SDK Android
Adapters for other mediations Android
Test mode Android
In-stream video Android
Native Banners Android (available on request)
iOS guides
iOS integration guide
Banner iOS
Native block iOS
Fullscreen block iOS
Rewarded video iOS
Version history SDK iOS
Adapters for other mediations iOS
Test mode iOS
Native Banners iOS (available on request)
Unity guides
Unity integration guide
Banner Unity
Fullscreen block Unity
Rewarded video Unity
Test mode Unity
ironSource mediation
MAX mediation
User Data
Integration Testing
Statistics in the publisher's account
Monetization stats
Publisher documents
Legal documents of the VK Ad Network
VK Ad Network publisher terms and conditions
Changes to partner details
Money withdrawal for residents
Money withdrawal for non-residents
Inventory moderation guide
Реквизиты компании для партнеров-резидентов
API VK Ad Network
Reporting API
Reporting API: Statistics
Management API
Help
Technical support
Direct deals
Direct deals for traffic providers
Direct deals marketplace
Creating and customizing a direct deals
Editing a transaction
Statistics and downloading of reports on transactions

Payment and finances

Individuals: payment and finance
Balance replenishment and refund in the personal account
Legal entities: payment and finances
Balance replenishment, closing documents, and refunds in the legal entities account
Problems with payment
Potential payment issues and how to resolve them
For agencies: Account balance, payments, and closing documents
How to top up agency and client balances, download closing documents and view transaction information