HTML5 banner

The "HTML5 banner" media format is a banner with animation created on the basis of images and code. Such banners attract more attention of users to the product advertisement due to their interactivity and presence of animated elements.

1. To create a new campaign, in the Campaigns section of the Campaigns tab, click Create.

2. Switch to the Awareness and coverage tab and select the HTML5 Banner format.

3. Choose a banner format based on your goals. Note that depending on the format you select, the available placements will change.

4. Specify the site being promoted.

5. Target action - for HTML5 banners only optimisation for impressions is available (Target action → Ad impressions).

6. Campaign budget optimisation. The setting allows you to distribute the allocated budget between all your ads so that you get more targeted actions. The optimisation algorithm determines which ads perform better and allocates a larger share of the daily campaign budget to them. This ensures that the campaign performs better. Budget optimisation is enabled by default. Read more

7. Choose a campaign betting strategy. Several options are available:

• Maximum impressions (recommended) - display price varies from -50% to +100% of the selected bid, if the algorithms consider the auction effective. Will help you get maximum reach within your budget.
• Fixed bid - the bid in auctions is the same and does not depend on competitors' bids. Will help to accurately predict the cost of engagement.
• Limit price - you specify the maximum price of the target action and participate in the auction with the lowest possible bid. This strategy optimises the cost of displays, but narrows the audience. Therefore, you should specify the maximum price with a reserve.

8. Specify the price per 1000 impressions.

9. Budget. The setting limits the amount you can spend per day or for the entire campaign. Read more

10. Distribution. Set budget distribution at the step of creating a campaign or ad group to control the speed of ad impressions.

• Fast distribution - maximum number of impressions. Use if you want to reach all available users in a minimum amount of time.
• Even distribution - the optimal intensity that takes into account the amount of available audience, run period and campaign budget.

Even distribution of the total budget works when the campaign period is set.

Even distribution of daily budget works when the daily campaign budget is set.

11. Dates. The period of campaign running. This setting applies to all ads in the campaign. It is mandatory to specify only when selecting the “all time” budget.

If you want to set different dates for different groups, do not use this setting, but set the dates in step 2. Set up an ad group.

One group can include one or several adverts united by common settings - period of operation and schedule, targeting, setting the frequency of display.

Specify сampaign dates, budget and budget distribution. There will be no selection of budget and distribution if you have already specified them at the step of creating an ad campaign.

Set the desired targeting: display regions, user gender and age, interests and behaviour, user audiences, devices.

Please note that for this type of advertising it is recommended to use as wide targeting settings as possible. Do not artificially narrow the audience.

If necessary, set up UTM tags - they can be added automatically, entered manually or not added.

In the Placements block you can choose the sites where your adverts will be broadcast.

We recommend using Automatic selection of placements - this way your ads will be broadcast on all available sites and placements. If necessary, you can disable this setting and select placements manually, but please note that this may narrow your audience and affect your reach.

To use a third-party event counter for advertising campaigns, configure the audit pixel - you can do it in the "Advanced settings" block.

The audit pixel will work for the whole group and count the total statistics. If you want to track events for each banner, create a separate group for each ad and configure the audit pixel.

To create multiple ad groups with different settings within the same campaign. To do this, in the menu on the left, click on "..." against the campaign and select Add Group.

1. Prepare a ZIP archive with the banner. Technical requirements - below
2. In the Link to site field, paste the link. To add the next link, click Add link. You can add up to 5 links in total. Please note that the order of the links in the account must match the order of the links in the ZIP archive: for example, in the "Link to site2" field you should specify link2 from the ZIP archive with the banner.
3. Upload a ZIP archive corresponding to the selected format or select a previously uploaded one in the media library in the HTML5 section.
4. If necessary, fill in the advertiser's data - legal information about the company.

After adding an ad creative, click View Creative to make sure you have downloaded or selected the right ZIP archive.

Note the safe area for banners: in the top left corner - labelled Advertisement, in the top right corner when hovering - ad choice.

Campaign results are displayed on the dashboard. To enable media advertising results metrics:

1. Open the dashboard and find your campaign in the list. Hover over the campaign row and click on the Statistics icon.
2. Scroll down to the table with the campaign results.
3. Click Settings → Customise Columns.
4. Go to the group level (click on the group name in the menu on the left).
5. In the list in the Media Metrics block, tick the desired metrics. The metrics available for tracking are:
   • Frequency at the end of the period
   • Coverage growth
   • Coverage at the end of the period
6. Click Apply. 

• The .zip archive must contain a single index.html file and all resources used.
• Resources of the following types are allowed: .png, .jpg, .jpeg, .gif, .css, .js, .svg.
• Maximum size of *.zip archive: 150 Kb.
• File names must be in Latin script.
• Text files must have utf-8 encoding.
• A clickable area with the %link1% macro as the target URL is required.

• Links must open in a new window.
• Must have <meta name="ad.size"> tag indicating the size of the creative.

• Must work correctly in browsers: IE 10+, Firefox 28+, Safari 6+, Chrome 18+, Edge, Opera 15+.
• For unsupported browsers it is necessary to provide a simplified version of the banner or gif-blocker.
• It is forbidden to access external resources.
• The content of the banner must occupy the entire allotted area, without frames on the edges.
• Animation management should not significantly load the processor of the user's computer, the banner should not use more than 40% of the processor on average and 60% at peak.
• Creative should not contain more than 1048576 characters.
• Do not place important information in safe areas. To ensure that the information on the banner is not overlapped by system elements (e.g. the ‘Advertisement’ bar), observe the indents:
  • Top left corner: 80x30px
  • Top right corner: 40x40px

• The .zip archive must contain a single index.html file and all resources used;
• Resources of the following types are allowed .png, .jpg, .jpeg, .gif, .css, .js, .svg
• Maximum size of a .zip archive: 150 Kb
• File names within the archive must be in Latin characters
• Text files must have utf-8 encoding.
• A clickable area with the %link1% macro as the target URL is required.
• Links must open in a new window
• The <meta name="ad.size" content="width=240,height=400"> tag is required.
• Must work correctly in browsers: IE 10+, Firefox 28+, Safari 6+, Chrome 18+, Edge, Opera 15+
• It is forbidden to access external resources
• Creative must not contain more than 1048576 characters

• The .zip archive must contain a single index.html file and all resources used;
• Resources of the following types are allowed .png, .jpg, .jpeg, .gif, .css, .js, .svg
• Maximum size of a .zip archive: 150 Kb
• File names within the archive must be in Latin characters
• Text files must have utf-8 encoding.
• A clickable area with the %link1% macro as the target URL is required.
• Links must open in a new window
• The <meta name="ad.size" content="width=100%,height=90"> tag is required.
• Minimum width of content display without distortion - 400px, i.e. the banner must stretch correctly from the minimum width of 400 pixels to 100% of the screen width.
• Must work correctly in browsers: IE 10+, Firefox 28+, Safari 6+, Chrome 18+, Edge, Opera 15+
• It is forbidden to access external resources
• Creative must not contain more than 1048576 characters

• The .zip archive must contain a single index.html file and all resources used
• Resources of the following types are allowed .png, .jpg, .jpeg, .gif, .css, .js, .svg
• Maximum size of a .zip archive: 150 Kb
• File names within the archive must be in Latin script
• Text files must have utf-8 encoding
• A clickable area with the %link1% macro as the target URL is required.
• Links must open in a new window
• The <meta name=“ad.size” content=“width=300,height=300”> tag is required.
• It is forbidden to refer to external resources
• Creative must not contain more than 1048576 characters.

• The .zip archive must contain a single index.html file and all resources used.
• Resources of the following types are allowed: .png, .jpg, .jpeg, .gif, .css, .js, .svg.
• Maximum size of a .zip archive: 150 Kb.
• File names within the archive must be in Latin script.
• Text files must have utf-8 encoding.
• A clickable area with the %link1% macro as the target URL is required.
• Links should open in a new window.
• The <meta name=“ad.size” content=“width=300,height=600”> tag is required.
• Must work correctly in browsers: IE 10+, Firefox 28+, Safari 6+, Chrome 18+, Edge, Opera 15+.
• It is forbidden to access external resources.
• Creative must not contain more than 1048576 characters.

• The .zip archive must contain a single index.html file and all resources used;
• Resources of the following types are allowed .png, .jpg, .jpeg, .gif, .css, .js, .svg
• Maximum size of a .zip archive: 150 Kb
• File names within the archive must be in Latin characters
• Text files must have utf-8 encoding.
• A clickable area with the %link1% macro as the target URL is required.
• Links must open in a new window
• The <meta name="ad.size" content="width=100%,height=300"> tag is required.
• The minimum width of content display without distortion is 320px, i.e. the banner must correctly stretch from the minimum width of 320 pixels to 100% of the screen width.
• It is forbidden to refer to external resources 
• Creative must not contain more than 1048576 characters

• The .zip archive must contain a single index.html file and all resources used;
• Resources of the following types are allowed .png, .jpg, .jpeg, .gif, .css, .js, .svg
• Maximum size of a .zip archive: 150 Kb
• File names within the archive must be in Latin characters
• Text files must have utf-8 encoding.
• A clickable area with the %link1% macro as the target URL is required.
• Links must open in a new window
• The <meta name="ad.size" content="width=100%,height=100"> tag is required.
• The minimum width of content display without distortion is 320px, i.e. the banner must stretch correctly from the minimum width of 320 pixels to 100% of the screen width.
• It is forbidden to refer to external resources
• Creative must not contain more than 1048576 characters

• The .zip archive must contain a single index.html file and all resources used;
• Resources of the following types are allowed .png, .jpg, .jpeg, .gif, .css, .js, .svg
• Maximum size of a .zip archive: 150 Kb
• File names within the archive must be in Latin characters
• Text files must have utf-8 encoding.
• A clickable area with the %link1% macro as the target URL is required.
• Links must open in a new window
• The <meta name="ad.size" content="width=300,height=250"> tag is required.
• It is forbidden to refer to external resources
• Creative must not contain more than 1048576 characters