Creating and logging in to an account

To start registration:

1. On the https://ads.vk.com/ page, click on “Sign in”.
2. A page with a choice of authorisation method will open. Choose a convenient method of authorisation: by VK ID, in using your Odnoklassniki page, in with Mail.Ru mail.

You can use your VKontakte page and its VK ID to log in to your account. To do this, first make sure that you are authorized on VKontakte, that is, logged into the social network under your login.

Then click on the "Continue as <your name>" button. At this stage, you may need to confirm with a code or SMS.

If you want to change the VK ID with which you register in VK Advertising, or register a new VK ID, click "Log in to another account".

When using VK ID, you can log in from no more than 5 devices or browsers at the same time. Advertising agencies can create a separate manager account and grant him rights to create campaigns. More about access rights

You can use your Odnoklassniki page to register. Before you begin, make sure that you are logged in to Odnoklassniki, that is, logged in to the Odnoklassniki social network using your login.

Then click on the button with the Odnoklassniki logo. The system will link your Odnoklassniki profile and VK ID (VKontakte page). If you do not have a VK ID yet, it will be created automatically. At this stage, you may need to confirm with a code or SMS.

In the future, when you log in, you will be able to change your account. To do this, click on the "Log in to another account" button and log in again.

When using a page on Odnoklassniki, you can log in from no more than 5 devices or browsers at the same time. Advertising agencies can create a separate manager account and grant him rights to create campaigns. More about access rights

You can use your Mail.ru email to register. First, make sure you are logged in to your Mail.ru mailbox.

Next, click on the button with the Mail.ru logo and select an account from the list. Then confirm that you allow VK Advertising to use your Mail.ru account.

If you use several accounts on one device that are linked to different mailboxes, first log in to the desired mailbox, and then log in to the account.

From December 1, 2023, you will not be able to use Gmail to register with VK Advertising. To log in to your account, we recommend connecting VK ID — a single account for VK services. You can also use Mail.ru mail.

You can connect VK ID login yourself. To do this:

1. Go to your account in the usual way.
2. Open the "Settings" section → "Connect VK ID".
3. The VK ID authorization form will open. Enter the phone number to which the VK ID is registered and the password for the VK ID account.
4. After authorization, the VK ID will be linked to your VK Advertising account. More information about connecting VK ID

One VK ID can be connected to several accounts.

If you want to change the authorization method for Mail.ru mail or you have any questions about authorization, write to support

After selecting the authorization method, a page for creating a new account will open.

To create a new account, specify the country and currency. You also need to select the legal status: individual, legal entity or individual entrepreneur.

For individuals or self-employed persons, the following payment methods are available: by bank card, electronic money, from a phone account.

For legal entities and individual entrepreneurs, payment is only available by bank details. If you want to pay by card, select another option, and when starting the promotion, specify the details of the end advertiser - the one who orders the advertising and whose product or service is advertised.

Next, read the Offer, Agreement on the transfer of advertising data, Terms of Use and Privacy Policy. After that, click on the "Create an account" button.

If you registered as an individual, go to Settings → Details and fill in your full name and TIN.

If you registered as a legal entity, go to Budget tab → Specify details. Fill in all the necessary information: details (the set of fields is different for legal entities and individual entrepreneurs), address and contact details.

Then details will be sent for verification - usually it lasts 1 day, and at the end of the verification you will receive an email. As long as the details are not filled out or not checked, the account will be marked Account not active. After verification you will be able to refill your balance and run ads.

If you already have a myTarget account, you can link it to your new VK Ads account.

• VK Ads will copy all settings and bank details.
• You will be able to access your myTarget audiences from VK Ads and import campaigns from your old account to the new one.
• You will be able to copy product feeds from myTarget to your new account.
• All mobile apps linked to your myTarget account will be imported automatically.

Merging account balances is not possible – each account will continue to have its own balance.

To import a myTarget account:

1. Create a new VK Advertising account.
2. Go to the "Settings" section on the left.
3. In the "Linked accounts" block, click the "Link myTarget account" button.
4. Next, in the window that opens, click the "Continue" button.
5. In the window that opens, click "Allow access".

After that, your myTarget account will begin copying to the new VK Advertising account.