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Rules for Placing Advertisements_26.03.2024
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Android guides
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Money withdrawal for residents
Money withdrawal for non-residents
Inventory moderation guide
Standard contractual clauses
Реквизиты компании для партнеров-резидентов
API VK Ad Network
Reporting API
Reporting API: Statistics
Management API
Help
Technical support
Direct deals
Direct deals for traffic providers
Direct deals marketplace
Creating and customizing a direct deals
Editing a transaction
Statistics and downloading of reports on transactions
Log-in
Creating and logging in to an account
Transfer campaigns and audiences
Transferring campaigns from myTarget
Transferring campaigns from VKontakte
Importing audiences from myTarget
Importing audiences from VKontakte
Connecting an account to an agency
For agencies: registration and import
Account overview
Multi-accounts
Connecting a VK ID
Deleting an account
Creating ads
How to create ads
Stages of creation
Ad limit
Statuses of campaigns, groups and ads
Editing campaigns, groups and ads
Copying campaigns, groups and ads
Deleting and restoring campaigns, groups and ads
Banner preview
Adding a redirect to the white list
Sites
Link markup for click verification
Site Advertising
VK Ads Pixel
Audience tags
Sending offline events to the pixel
Conversion attribution for websites
Visual constructor
Site Audience Portrait
Feed catalogs
Creating a catalog for a marketplace
Feed Advertising for sites and apps
Feed Advertising for VK Communities
Feed Advertising for marketplaces
Commercial Center (interface)
Commercial Center
Goods
Product Groups
Diagnostics
Events
History
Catalogs
Catalogs - what it is, how to create, edit and delete
General requirements for catalogs
Catalog for products according to Google specification
Catalog for products according to Yandex specification
Catalog for real estate
Catalog for real estate according to Yandex specifications
Catalog for transport
Catalog for transport according to Yandex specifications
Catalog for services
Catalogs for flights
Catalogs for flights (Google specification)
Catalogs for hotels
Catalogs for hotels (Google specification)
Catalog for medicinal products according to Yandex specification
Catalog for medicinal products according to Google specification
Dynamic retargeting
Dynamic retargeting based on mobile events
Dynamic retargeting based on web events
Deep links and tracking links in catalog product ads
Macros in catalog product ads
Apps
Mobile app Advertising
Adding new apps
Integration of the application with mobile tracker
Integrating apps with MyTracker
Integrating apps with AppMetrica
Integrating apps with AppsFlyer
AppsFlyer tracking link requirements
Integrating apps with Adjust
Integration apps with Branch
Integrating apps with Tenjin
Integrating apps with Singular
Integration of applications from Huawei AppGallery with trackers
Integration RuStore apps with trackers
Campaigns for RuStore apps – optimization by events
Seamless app install from RuStore
App cards
SKAdNetwork
Tracking link macros
Deep links in mobile app advertising
Promotion in social networks
Video and stream Advertising
Music Advertising
How to post content in VK Music
VK Mini Apps & VK Games Advertising
How to send events from a mini-app
Personal profile advertising
How to set up a personal profile before promotion
Promotion of groups and profiles in OK
Community
Community Advertising
Smart сampaigns
Dzen
Dzen advertising
Scroll-to-site
Tips for launching Dzen campaigns
Lead forms and surveys
Lead form Advertising
Survey form Advertising
YCLIENTS online form Advertising
Split-test for lead forms
Creating a landing page for lead form warmup
Media advertising
Launching media adverts
Banner Ads media format
Video Ads media format
VK Post media format
VK post, video or clip media format
Dzen media format
HTML5 banner
Group and profile OK
Direct deals
For agencies
Agency account guide
Agency clients
Agency managers
Agency work with ADO VK
Access rights
Ads settings
Ad formats
Text and title of the ad
Text generation
Macros in the headline and text of the ad
Old_version_24_10_24_Text creatives autogenerator
Images and video
Media library
Video generation
Image generation
Editing images: zoom in, improve quality, image refine
Smart image cropp
Images created by neural network
Budget optimization
Bid strategies
Auction
Targeting
Auto selection of targeting
Audiences and user lists
Audiences
User lists
Importing external audiences
Similar audiences (look-alike)
Expanding audience
Collecting audiences by reactions
UTM-tags
REF-tags
Placements
Change logs block
Hotkeys
Universal Link/App Link technology on site
API - VK Ads
Safe areas
Advertising objective
Statistics and Finance
Working with dashboard
Metrics and expanded statistics
Evaluating campaign effectiveness
Report upload
Folders in the campaign list
For agencies: Client statistics
Statistics from apps for web campaign
Billing and finances
For agencies: Account balance, payments, and closing documents
Bonuses and promo codes
Documents
Moderation Rules
Rules
Rules for Placing Advertisements
Legal documents
Rules for Placing Advertisements_26.03.2024
Publisher account
How to start monetizing
Connecting additional partner accounts
Setting up a publisher account
Partner account setup
Partner account notifications
Ad blocking
Getting strings for your ads.txt and app-ads.txt files
App placement
Start monetizing your app
Types of ad units for apps
Site placement
Start monetizing your website
Types of ad units for websites
Adaptive block: code creation and integration
InStream block: access and creation
InPage placements: code customization and integration
Flyroll mode for inPage blocks on sites
Recommendation widget
Ads on sites with CSP
Plugin for WordPress websites
Finger Print ID
Integration documentation
Web guides
Web integration for placement on pages
Web integration for placement within video
Header Bidding
Events and codes of Adman3 player
Android guides
Google Privacy & Security recommendations
Android integration guide
Banner Android
Native block Android
Fullscreen block Android
Rewarded video Android
Version history SDK Android
Adapters for other mediations Android
Test mode Android
iOS guides
iOS integration guide
Banner iOS
Native block iOS
Fullscreen block iOS
Rewarded video iOS
Version history SDK iOS
Adapters for other mediations iOS
Test mode iOS
Unity guides
Unity integration guide
Banner Unity
Fullscreen block Unity
Rewarded video Unity
Test mode Unity
ironSource mediation
MAX mediation
User Data
Integration Testing
Statistics in the publisher's account
Monetization stats
Publisher documents
Legal documents of the VK Ad Network
VK Ad Network publisher terms and conditions
Changes to partner details
Money withdrawal for residents
Money withdrawal for non-residents
Inventory moderation guide
Standard contractual clauses
Реквизиты компании для партнеров-резидентов
API VK Ad Network
Reporting API
Reporting API: Statistics
Management API
Help
Technical support
Direct deals
Direct deals for traffic providers
Direct deals marketplace
Creating and customizing a direct deals
Editing a transaction
Statistics and downloading of reports on transactions
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Apps

SKAdNetwork

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Traffic tracking on iOS devices varies between versions. Before iOS 14.5, the IDFA (Apple device identifier) had been used. IDFA transfer to apps and ad networks was enabled by default, but the user could manually disable it.

Starting from iOS 14.5, SKAdNetwork was introduced for event tracking, which brought changes to the way advertisers receive conversion data. For more information about that, see Apple documentation.

Restrictions

iOS targeting campaigns have certain restrictions:

  • An iOS app can be advertised using SKAdNetwork by the app owner, as well as by advertisers that have been given access to the app by the owner.
  • Either a tracking link to the app’s App Store page is required to run ads.
  • You can create no more than 100 ad sets for each app. The number of active ads and available ad slots can be viewed by going to the SKAD tab in the app card.
  • If you archive an ad, you'll be able to access its Apple ID again in seven days.
  • The app install statistics update with a delay of 24–48 hours.

Integration features

Requirements

myTarget SDK 5.9.0 or higher

Enabling SKAdNetwork for conversion tracking

myTarget SDK supports conversion tracking using Apple's SKAdNetwork framework, meaning VK Ads can count app installs even when IDFA is not available.

To enable this functionality, you need to add SKAdNetworkItems identifiers to the Info.plist file.

<key>SKAdNetworkItems</key>
<array>
 <dict>
   <key>SKAdNetworkIdentifier</key>
 <string>r26jy69rpl.skadnetwork</string>
</dict>
</array>

App Tracking Transparency authorization request

To request App Tracking Transparency authorization to access IDFA, update the Info.plist file and add the NSUserTrackingUsageDescription key with a message about how the ID will be used:

<key>NSUserTrackingUsageDescription</key>
<string>This ID will be used to tailor personalized ads.</string>

To show the request, call the requestTrackingAuthorizationWithCompletionHandler method.
It is recommended to start loading ads after calling the callback. This way, if the user's permission has been granted, myTarget SDK will be able to use IDFA in the ad request.

#import <AdSupport/AdSupport.h>
#import <AppTrackingTransparency/AppTrackingTransparency.h>

- (void) requestTrackingAuthorization
{
 [ATTrackingManager requestTrackingAuthorizationWithCompletionHandler: ^(ATTrackingManagerAuthorizationStatus status)
 {
   // The request has been fulfilled, you can start downloading ads
   // [self loadAd];
 }];
}

Contents

Integration features