In the Events section, the user can see event statistics for dynamic retargeting from website or mobile app.
With the help of event graphs, the you can control the volume and correctness of events coming from the site or mobile app.
Also in this section, you can associate a catalog with a specific data source. For example, it can be a VK Ads pixel or a mobile app tracker.
Add Data Source
To add a new data source for the catalog:
- Click the Commerce Center tab.
- Select the desired catalog from the list.
- Select the Events tab and click Set up Data Source.
- In the window that opens, click Add Source and select which source to connect:
- Add Pixel (for websites) - instructions for adding a pixel.
- Add a mobile application - instructions for adding an app.
Graph of events
Two curves are available on the chart:
- Total number of products from events,
- The number of products found in the catalog.
For each event category, the percentage of events that match the product IDs in the catalog is specified. If this percentage is too low, you will see a notification.
Event Report
Data on events can be presented in the form of a table. In it, you can see list of products that arrived in events but were not in the catalog.
- Click the View Report button on the upper right above the chart.
- If you need to save the report, click Download Report at the top right in the window that appears.
FAQ
| Message | Value | |
|---|---|---|
1.
| Product IDs cannot be matched
| This means that all received dynamic remarketing events of a certain type contain product IDs that are not currently in the product feed. As a rule, the most common reason is using 'VALUE' as the product ID. You need to make sure that all product IDs transmitted via the VK Ads pixel or via the app tracker are listed as they are present in your feed. |
| 2. | No events coming in
| This means that the system has stopped receiving dynamic remarketing events from the website or mobile app. The most common reasons for such an error occurring may be:
Instructions for transmitting dynamic remarketing events |
3.
| Event category not configured
| This message means that the right event category is not selected for a specific dynamic remarketing event in the application settings. Why do you need to select a category and how to configure it for an event - in the article |
4.
| Product ID parameter not found
| This message means that for a specific dynamic remarketing event, the system was unable to find one of the possible parameters in the database in which a product ID is passed. To Learn how to properly pass product IDs in dynamic remarketing events, and to view the list of allowed parameters for product IDs, please follow this link |
5.
| The percentage of matching product IDs is too low
| This message means that most of the dynamic remarketing events of a certain type from the site or mobile app contain product IDs that are not in the product feed. As a rule, the most common reason is the use of 'VALUE' as a product ID. You need to make sure that all the product IDs sent through the VK Ads pixel or app tracker are listed as they are present in your feed. |