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Transfer campaigns and audiences
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Transferring campaigns from VKontakte
Importing audiences from myTarget
Importing audiences from VKontakte
Connecting an account to an agency
For agencies: registration and import
Account overview
Multi-accounts
Connecting a VK ID
Deleting an account
Creating ads
How to create ads
Stages of creation
Ad limit
Statuses of campaigns, groups and ads
Editing campaigns, groups and ads
Copying campaigns, groups and ads
Deleting and restoring campaigns, groups and ads
Banner preview
Adding a redirect to the white list
Sites
Link markup for click verification
Site Advertising
VK Ads Pixel
Audience tags
Sending offline events to the pixel
Conversion attribution for websites
Visual constructor
Site Audience Portrait
Feed catalogs
Creating a catalog for a marketplace
Feed Advertising for sites and apps
Feed Advertising for VK Communities
Feed Advertising for marketplaces
Commercial Center (interface)
Commercial Center
Goods
Product Groups
Diagnostics
Events
History
Catalogs
Catalogs - what it is, how to create, edit and delete
General requirements for catalogs
Catalog for products according to Google specification
Catalog for products according to Yandex specification
Catalog for real estate
Catalog for real estate according to Yandex specifications
Catalog for transport
Catalog for transport according to Yandex specifications
Catalog for services
Catalogs for flights
Catalogs for flights (Google specification)
Catalogs for hotels
Catalogs for hotels (Google specification)
Catalog for medicinal products according to Yandex specification
Catalog for medicinal products according to Google specification
Dynamic retargeting
Dynamic retargeting based on mobile events
Dynamic retargeting based on web events
Deep links and tracking links in catalog product ads
Macros in catalog product ads
Apps
Mobile app Advertising
Adding new apps
Integration of the application with mobile tracker
Integrating apps with MyTracker
Integrating apps with AppMetrica
Integrating apps with AppsFlyer
AppsFlyer tracking link requirements
Integrating apps with Adjust
Integration apps with Branch
Integrating apps with Tenjin
Integrating apps with Singular
Integration of applications from Huawei AppGallery with trackers
Integration RuStore apps with trackers
Campaigns for RuStore apps – optimization by events
Seamless app install from RuStore
App cards
SKAdNetwork
Tracking link macros
Deep links in mobile app advertising
Promotion in social networks
Video and stream Advertising
Music Advertising
How to post content in VK Music
VK Mini Apps & VK Games Advertising
How to send events from a mini-app
Personal profile advertising
How to set up a personal profile before promotion
Promotion of groups and profiles in OK
Community
Community Advertising
Smart сampaigns
Dzen
Dzen advertising
Scroll-to-site
Tips for launching Dzen campaigns
Lead forms and surveys
Lead form Advertising
Survey form Advertising
YCLIENTS online form Advertising
Split-test for lead forms
Creating a landing page for lead form warmup
Media advertising
Launching media adverts
Banner Ads media format
Video Ads media format
VK Post media format
VK post, video or clip media format
Dzen media format
HTML5 banner
Group and profile OK
Direct deals
For agencies
Agency account guide
Agency clients
Agency managers
Agency work with ADO VK
Access rights
Ads settings
Ad formats
Text and title of the ad
Text generation
Macros in the headline and text of the ad
Old_version_24_10_24_Text creatives autogenerator
Images and video
Media library
Video generation
Image generation
Editing images: zoom in, improve quality, image refine
Smart image cropp
Images created by neural network
Budget optimization
Bid strategies
Auction
Targeting
Auto selection of targeting
Audiences and user lists
Audiences
User lists
Importing external audiences
Similar audiences (look-alike)
Expanding audience
Collecting audiences by reactions
UTM-tags
REF-tags
Placements
Change logs block
Hotkeys
Universal Link/App Link technology on site
API - VK Ads
Safe areas
Advertising objective
Statistics and Finance
Working with dashboard
Metrics and expanded statistics
Evaluating campaign effectiveness
Report upload
Folders in the campaign list
For agencies: Client statistics
Statistics from apps for web campaign
Billing and finances
For agencies: Account balance, payments, and closing documents
Bonuses and promo codes
Documents
Moderation Rules
Rules
Rules for Placing Advertisements
Legal documents
Rules for Placing Advertisements_26.03.2024
Publisher account
How to start monetizing
Connecting additional partner accounts
Setting up a publisher account
Partner account setup
Partner account notifications
Ad blocking
Getting strings for your ads.txt and app-ads.txt files
App placement
Start monetizing your app
Types of ad units for apps
Site placement
Start monetizing your website
Types of ad units for websites
Adaptive block: code creation and integration
InStream block: access and creation
InPage placements: code customization and integration
Flyroll mode for inPage blocks on sites
Recommendation widget
Ads on sites with CSP
Plugin for WordPress websites
Finger Print ID
Integration documentation
Web guides
Web integration for placement on pages
Web integration for placement within video
Header Bidding
Events and codes of Adman3 player
Android guides
Google Privacy & Security recommendations
Android integration guide
Banner Android
Native block Android
Fullscreen block Android
Rewarded video Android
Version history SDK Android
Adapters for other mediations Android
Test mode Android
iOS guides
iOS integration guide
Banner iOS
Native block iOS
Fullscreen block iOS
Rewarded video iOS
Version history SDK iOS
Adapters for other mediations iOS
Test mode iOS
Unity guides
Unity integration guide
Banner Unity
Fullscreen block Unity
Rewarded video Unity
Test mode Unity
ironSource mediation
MAX mediation
User Data
Integration Testing
Statistics in the publisher's account
Monetization stats
Publisher documents
Legal documents of the VK Ad Network
VK Ad Network publisher terms and conditions
Changes to partner details
Money withdrawal for residents
Money withdrawal for non-residents
Inventory moderation guide
Standard contractual clauses
Реквизиты компании для партнеров-резидентов
API VK Ad Network
Reporting API
Reporting API: Statistics
Management API
Help
Technical support
Direct deals
Direct deals for traffic providers
Direct deals marketplace
Creating and customizing a direct deals
Editing a transaction
Statistics and downloading of reports on transactions
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Apps

Integration of applications from Huawei AppGallery with trackers

  • Help
  • Creating ads
  • Apps
Reading time 7 min

Preliminary settings

To advertise applications from Huawei AppGallery, you need to complete the preparatory steps: 

1. Set up integration with a mobile tracker: add your application to the tracker and create a tracking link for it. Instructions for different trackers:

  • myTracker
  • Adjust
  • AppMetrica
  • Appsflyer

2. Add the application to your VK Ads account. More details

3. Confirm the status of the Application Owner or gain access to the application. More details

4. After that, you can proceed to creating an advertising campaign

myTracker

Adding an app from AppGallery

To add a new application from AppGallery to myTracker, complete the following settings:

1. go to the “Applications” page and then click the “Add button” or click the “+” icon next to the “Applications” menu item.

image

2. select the Android platform

image

3. indicate the current status of the app

image

4. аdd the link to the app from Huawei AppGallery by selecting the “AppGallery” option and click the “Continue” button

Note that you must remove the # (sharp) symbol from the link.

image
image
1 of 2

5. add the icon and name of the app

image

6. select the account and project according to your tasks

image

Creating a tracking-links

To create a tracking-link for an application from AppGallery, complete the following settings:

1. go to the “Campaigns” page and then click the “Add” button or click the “+” icon next to the “Campaigns” menu item.

image

2. fill in all the required fields of the form and in the “Partner” dropdown list, select the “VK Ads + myTarget” option

image

3. in the “Tracking-links” tab, fill in all the required fields: name, application from AppGallery, and target link. For the target link, select the “AppGallery link” option

image

4. click the “Add” button

5. copy and save the click tracking link — it will be needed when creating an advertising campaign in VK Ads

image

Adjust

Adding an app from AppGallery

To add a new application from AppGallery to Adjust, complete the following settings:

1. click on the “AppView” menu item in the right sidebar menu

image

2. click the “New app” button
3. in the pop-up window, enter the name of your application and select the currency
4. click the “Add app” button

image

5. specify the platform for this application by clicking the “Add platform” button

image

6. select Android and the Huawei AppGallery app store

image

7. enter the AppGallery application ID in the App ID field

The AppGallery application ID must start with the letter “C”

image

8. click the “Save” button

For more detailed information about the other application settings in the Adjust dashboard, refer to the Adjust help documentation.

Creating a tracking-links

Creating tracking-links for an application from Huawei AppGallery is no different from other app stores and is detailed in the article.

AppMetrica

Adding an app from AppGallery

To add a new application from AppGallery to AppMetrica, complete the following settings:

1. on the AppMetrica main page, in the drop-down list of applications, click the “Add app” button

image

2. enter the name of the application and specify the time zone for reports

image

Creating a tracking-links

To create a tracking link for an application from AppGallery, complete the following settings:

1. in the sidebar menu, click on “Tracking” and select “Create tracker”
2. in the tracker creation form, enter its name and in the Media source dropdown list, select “VK Ads (ex. myTarget)”
3. in the target link settings, select Android as the platform
4. add the target link by specifying its name and providing the direct link to your application in Huawei AppGallery

image

5. click the “Save” button

6. copy and save the tracking link — it will be needed when creating an advertising campaign in VK Ads

Appsflyer

Adding an app from AppGallery

To add a new application from AppGallery to Appsflyer, complete the following settings:

1. click on the "My apps" menu item on the left

2. click “Add app”

image

3. select the platform “Android, AndroidTV, Fire”

4. indicate that the application is in a third-party app store by selecting the option “Published out of store”

5. provide the necessary application settings and click the "Next" button

image

6. provide additional information: the currency in which Appsflyer reports will be generated, as well as the time zone in which the statistics will be displayed. Also, specify whether the application is intended for children or not

image

Creating a tracking-links

To create a tracking link for an application from AppGallery, complete the following settings:

1. go to the "Active Integrations" menu item on the left
2. from the dropdown list, select your application under "App" and choose the integration partner

image

3. go to the "Attribution link" tab

4. select the link type “Use a single-platform link”

5. if necessary, adjust the attribution window duration by changing the value of the "Click-through lookback window" slider

6. copy and save the link from the "Click attribution link" field for click tracking — it will be needed when creating an advertising campaign in VK Ads

image
image
1 of 2

Using a separate dashboard for each app store

If you use a dashboard per store, specify the following value in the “Channel Name” parameter to correctly detect installations and internal events for apps from AppGallery:

  • Channel name = appgallery 

For more details on customization see the tracker help

How to add an application to VK Ads

To add an application, go to the "Mobile Application" section, click "Add Application," and enter the link to the application. Detailed instructions

How to confirm application ownership

After adding the application to the ad account, the system will generate a code. Copy it and proceed to set up the integration with the tracker.

Depending on the tracker, this code needs to be inserted into a specific parameter when adding your application to the tracker. Detailed instructions

Generate a tracking link with this parameter and create an advertising campaign in the VK Ads account. The status of the Application Owner will appear as soon as VK Ads receives a postback with our code.

Contents

myTracker
Adjust
AppMetrica
Appsflyer