Bonuses and promo codes

VK Ads regularly runs promotions where you can get bonuses. In this article we will tell you what bonuses you can get for promotion and how to use them.

Bonuses are additional funds for your advertising campaigns, which are accrued for the first replenishment of your account, participation in promotions, use of special offers.

They will help to promote goods or services in VK Ads. You can get bonuses by promotions or using promo codes.

There are several ways:

• Get a bonus on your first deposit (for newcomers who have not used VK Ads before). 
• Subscribe to the VK Ads community (https://vk.com/vk_ads), where all current promotions and special offers are published. 
• Follow newsletters by checking your e-mail and personal messages in VKontakte to learn about new offers from VK Ads.
• View current offers in the widget at the top right of the "Balance" section in your personal account. Here you can see individual promotions available specifically for you.
• Participate in the loyalty program.

Bonuses are credited in accordance with the terms and conditions of the promotion:

• Automatic bonuses: funds can be automatically added to your account. You will receive a notification of the crediting. 
• Bonuses can be credited after the balance is replenished. For example, if according to the terms of the promotion you can get the amount equal to the top-up amount as bonuses.

• Bonus funds can only be used for VK Ads campaigns. 
• Bonuses and promo codes have a specific expiration date — at least 30 days from the date of accrual. The exact expiration dates for bonuses are specified in the terms and conditions of specific promotions.
• Bonuses can be used to pay up to 50% of the cost of advertising.
• Bonus funds are debited automatically after the ad is launched, at the moment the impressions begin.
• Bonuses are spent along with your money — proportionally to their balance ratio.
• If there is both a promo code and an active promotion, only one of the offers can be used.

A promo code is a unique code that allows you to get bonus funds or discounts. It can be activated in the VK Ads account in the “Bonus program” tab.

To activate the promo code:

1. Open your VK Ads account. 
2. Go to the “Balance” section → the “Bonus program” tab. 
3. Click the “Activate promo code” button. 
4. In the window that appears, enter your promo code and click “Activate”.

• Activation is not available for your account - the entered promo code was created for another type of account. For example, you have an individual account, but the promo code works only for legal entities.
• Promo code cannot be activated / Promo code not found - wrong promo code entered. Check that the promo code is in XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX and there are no typos in it.
• Promo code expired - promo code is already out of date and cannot be activated.
• Promo code has already been activated - this promo code has already been applied in another cabinet.