Notes on the use of postview attribution
To use postview attribution in your ad campaigns, please use normal tracking links for postclick attribution.
There is no need to start separate trackers and tracking links for postview-attribution for your ad campaigns and use them when creating adverts.
Support for postview attribution is already built in at the integration level between AppMetrica and VK Ads and requires no additional actions from advertisers.
Adjust
Before you start setting up your integration, it is assumed that you have already completed the following 2 steps:
Creating a tracking link
To create a new tracking link for your VK Ads partner you need to
- Log in to Adjust
- On the main page of the web app, on the "Campaign Lab" tile, click on the "New Partner" button.
3. Select a VK Ads partner (ex. myTarget) and click on the "Next" button.
4. In the next step, select your application.
5. Next, you need to configure data sharing.
- Click on the "Edit" button in the "Enable data sharing for VK Ads (ex. myTarget)" block.
- Switch on the "Enabled" switch.
- Insert in the APP ID field the code received when connecting the application in VK Ads.
6. Specify the name of the link and click on the "Next" button.
7. You can then choose where to redirect advertisers depending on whether they have the application installed or not yet.
8. Then you can familiarise yourself with the default attribution settings or change them depending on your tasks.
9. In the last step, click on the "Create Link" button.
10. Copy and save the Click URL - you will need it when creating an advertising campaign in VK Ads.
Please note:
In the generated tracking link you need to add a redirect parameter containing a direct link to the app in Google Play or App Store (depending on the OS of the app you plan to promote in VK Ads).
Example of the final link for an Android application:
https://app.adjust.com/uda9om1?campaign={{campaign_name}}_{{campaign_id}}&adgroup={{banner_id}}&creative={{geo}}_{{gender}}_{{age}}&redirect=https://play.google.com/store/apps/details?id=ru.beru.android&listing=coret_2
Adding a VTA window restriction
To add a VTA window restriction, make the appropriate settings when creating a tracking link. When creating a tracking link, you can change the settings of the postview attribution window. To do this, click the Edit button in the Impression block.
How to transfer campaign spending
Expense transfer to the Adjust tracker can be set up for agency client accounts only
To start passing ad spend to the Adjust tracker:
In your tracker account:
- Under DataWorks, select “Connections” → “New connection”.
- Specify a partner - VK Ads (ex. MyTarget).
- Select the “Ad Spend” service.
- Click “Connect”. More information about connection in the tracker help
In the VK Ads account:
- Select the account of the client you want to give access to.
- Select the name of the client for which you want to transfer costs. Only 1 client can be selected per connection.
- Confirm access.
