For agencies: registration and import

You can change the method of authorisation to VK ID yourself:

1. Log in to account in the usual way.
2. Open the section Settings → Connect VK ID.
3. The VK ID authorisation form will open. Enter the phone number to which VK ID is registered and the password from your VK ID account.
4. After authorisation VK ID will be linked to your VK Ads account. More information about connecting VK ID

If you have problems with authorisation or connection of VK ID, write to your manager or Support.

To register an advertising agency account in VK Ads, you need to meet the following requirements:

• You are an advertising digital agency.
• You are a legal entity or an individual entrepreneur.
• You have a functioning website or community VKontakte with information about clients and cases, services provided, name and legal address.
• You have clients interested in advertising in VK Ads.

When registering in VK Ads, you can import myTarget advertising account or create a new agency account.

If you import myTarget agency account, you will transfer settings from myTarget account. The budget will become common for two accounts, clients and managers will also be imported into VK Ads

If you register new account, you will create a completely new, empty account, even if you use the login and password from your myTarget account. You can register several VK Ads accounts for one legal entity.

To start registration:

1. Go to https://ads.vk.com/ and click Sign in.
2. A page with a choice of authorization method will open. Choose the log-in option that suits you best:

• Use an existing VK page and connected VK ID.
• Create a new VK page and new VK ID. Provide your phone number to complete the registration.
• Use a Mail.Ru.

This option will be used to enter the VK Ads account.

After choosing the authorization method, you need to decide whether you want to import myTarget account or create a new account.

To import an agency account from myTarget to VK Ads, authorization in your agency account in myTarget is required. We recommend you to open two tabs at the same time: on one, go to the agency account in myTarget, and on the second, start registering in VK Advertising.

1. Start registration in VK Ads as described above.
2. After choosing the authorization method on the Welcome to VK Ads page, select Import myTarget account.
3. Open the second tab and go to the agency account in myTarget. Be careful, check that you have entered the agency's account, and not the client's account.
4. Return to the registration in VK Ads tab. On the MyTarget ad account import page, switch to the Agency tab and click Continue.
5. Your myTarget account and an access request page will open. Check that you are in the agency account you want to import.
6. Click Allow Access. After that, copying of your myTarget account to a new account will begin. Normally, importing takes no more than 2-3 minutes, but with a large number of clients it can take longer. If something went wrong, you can contact technical support.

Importing the myTarget manager's account is the same as importing the agency's account.

1. Start registration in VK Ads as described above.
2. After choosing the authorization method on the Welcome to VK Ads page, select Create a new account option.
3. On the Account Registration page, select the account type — agency.
4. Specify the country of registration, preferred currency and email.
5. Read the Terms of Service and Privacy Policy. 
6. Press Create account.

Check your email to find the confirmation message. Open the message and use the Confirm link to complete the registration.