Direct deals allow automated purchasing of advertising on the partner inventory of the VK Advertising Network. They are carried out at a pre-agreed cost and terms of advertising campaigns placement between the advertiser and the traffic provider.
Partner's remuneration on transactions is paid in accordance with the terms of the offer.
The amount of remuneration on transactions is included in the total amount of income, which is displayed in the section “Finance” → “Withdrawal of funds”.
According to the Federal law “On advertising”, after each month of advertising broadcasting, within 30 calendar days, information on all placed advertising, participants of the chain of its distribution and statistics of displays, contracts and acts must be transferred to ERIR.
If you are an intermediary or advertising system and not the owner of the reporting object, you need to add data on your counterparties (site or application owners) manually every month via the “Reporting ADO” section or automatically via API.
The “Direct deals” section is only available to certain users and can be opened upon request.
If you have agreed a direct deal with an advertiser or agency, please contact direct_deals@vk.team support to clarify the terms and conditions and get access.