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Connecting a VK ID
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How to create ads
Stages of creation
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Banner preview
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Sites
Link markup for click verification
Site Advertising
VK Ads Pixel
Audience tags
Sending offline events to the pixel
Conversion attribution for websites
Visual constructor
Site Audience Portrait
Feed catalogs
Creating a catalog for a marketplace
Feed Advertising for sites and apps
Feed Advertising for VK Communities
Feed Advertising for marketplaces
Commercial Center (interface)
Commercial Center
Goods
Product Groups
Diagnostics
Events
History
Catalogs
Catalogs - what it is, how to create, edit and delete
General requirements for catalogs
Catalog for products according to Google specification
Catalog for products according to Yandex specification
Catalog for real estate
Catalog for real estate according to Yandex specifications
Catalog for transport
Catalog for transport according to Yandex specifications
Catalog for services
Catalogs for flights
Catalogs for flights (Google specification)
Catalogs for hotels
Catalogs for hotels (Google specification)
Catalog for medicinal products according to Yandex specification
Catalog for medicinal products according to Google specification
Dynamic retargeting
Dynamic retargeting based on mobile events
Dynamic retargeting based on web events
Deep links and tracking links in catalog product ads
Macros in catalog product ads
Apps
Mobile app Advertising
Adding new apps
Integration of the application with mobile tracker
Integrating apps with MyTracker
Integrating apps with AppMetrica
Integrating apps with AppsFlyer
AppsFlyer tracking link requirements
Integrating apps with Adjust
Integration apps with Branch
Integrating apps with Tenjin
Integrating apps with Singular
Integration of applications from Huawei AppGallery with trackers
Integration RuStore apps with trackers
Campaigns for RuStore apps – optimization by events
Seamless app install from RuStore
App cards
SKAdNetwork
Tracking link macros
Deep links in mobile app advertising
Promotion in social networks
Video and stream Advertising
Music Advertising
How to post content in VK Music
VK Mini Apps & VK Games Advertising
How to send events from a mini-app
Personal profile advertising
How to set up a personal profile before promotion
Promotion of groups and profiles in OK
Community
Community Advertising
Smart сampaigns
Dzen
Dzen advertising
Scroll-to-site
Tips for launching Dzen campaigns
Lead forms and surveys
Lead form Advertising
Survey form Advertising
YCLIENTS online form Advertising
Split-test for lead forms
Creating a landing page for lead form warmup
Media advertising
Launching media adverts
Banner Ads media format
Video Ads media format
VK Post media format
VK post, video or clip media format
Dzen media format
HTML5 banner
Group and profile OK
Direct deals
For agencies
Agency account guide
Agency clients
Agency managers
Agency work with ADO VK
Access rights
Ads settings
Ad formats
Text and title of the ad
Text generation
Macros in the headline and text of the ad
Old_version_24_10_24_Text creatives autogenerator
Images and video
Media library
Video generation
Image generation
Editing images: zoom in, improve quality, image refine
Smart image cropp
Images created by neural network
Budget optimization
Bid strategies
Auction
Targeting
Auto selection of targeting
Audiences and user lists
Audiences
User lists
Importing external audiences
Similar audiences (look-alike)
Expanding audience
Collecting audiences by reactions
UTM-tags
REF-tags
Placements
Change logs block
Hotkeys
Universal Link/App Link technology on site
API - VK Ads
Safe areas
Advertising objective
Statistics and Finance
Working with dashboard
Metrics and expanded statistics
Evaluating campaign effectiveness
Report upload
Folders in the campaign list
For agencies: Client statistics
Statistics from apps for web campaign
Billing and finances
For agencies: Account balance, payments, and closing documents
Bonuses and promo codes
Documents
Moderation Rules
Rules
Rules for Placing Advertisements
Legal documents
Rules for Placing Advertisements_26.03.2024
Publisher account
How to start monetizing
Connecting additional partner accounts
Setting up a publisher account
Partner account setup
Partner account notifications
Ad blocking
Getting strings for your ads.txt and app-ads.txt files
App placement
Start monetizing your app
Types of ad units for apps
Site placement
Start monetizing your website
Types of ad units for websites
Adaptive block: code creation and integration
InStream block: access and creation
InPage placements: code customization and integration
Flyroll mode for inPage blocks on sites
Recommendation widget
Ads on sites with CSP
Plugin for WordPress websites
Finger Print ID
Integration documentation
Web guides
Web integration for placement on pages
Web integration for placement within video
Header Bidding
Events and codes of Adman3 player
Android guides
Google Privacy & Security recommendations
Android integration guide
Banner Android
Native block Android
Fullscreen block Android
Rewarded video Android
Version history SDK Android
Adapters for other mediations Android
Test mode Android
iOS guides
iOS integration guide
Banner iOS
Native block iOS
Fullscreen block iOS
Rewarded video iOS
Version history SDK iOS
Adapters for other mediations iOS
Test mode iOS
Unity guides
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Test mode Unity
ironSource mediation
MAX mediation
User Data
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VK Ad Network publisher terms and conditions
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Money withdrawal for residents
Money withdrawal for non-residents
Inventory moderation guide
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Реквизиты компании для партнеров-резидентов
API VK Ad Network
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Reporting API: Statistics
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Catalogs

Catalog for medicinal products according to Yandex specification

  • Help
  • Creating ads
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Reading time 7 min

Required fields

Scroll horizontally to see the table in full

Name and typeDescriptionRequirementsExample

offer.id

string

Unique product ID

 

  • Maximum allowed number of characters: 128.
  • The product ID must be unique within one product feed.
  • The product ID can include all characters of the Latin alphabet in upper and lower case, underscores and hyphens, as well as numbers.
10000000179185

model

string

Product model

 

Maximum allowed number of characters: 256 

(recommended: max 40)

Zvezdochka gel for external use 1 % 30 g 1 pc

 

vendor

string

Manufacturer's name of the product

 

Maximum allowed number of characters: 256

 

Moscow Medicinal Products Plant

 

price

string

The price of the product

 

You must use a dot (.) as the decimal separator, not a comma (,). 

Do not specify the currency using $, € or £ symbols.

900

 

currencyId

string

Identifier of the product currency

 

Valid values:

  • RUR or RUB: Russian rouble
  • UAH: Ukrainian Hryvnia
  • BYN: Belarusian ruble
  • KZT: Kazakh tenge
  • MDL: Moldovan Leu
  • AZN: Azerbaijani manat
  • UZS: Uzbek soum
  • AMD: Armenian Dram
  • TJS: Tajik Somoni
  • KGS: Kyrgyz som

RUB

 

url

string

URL of the product page on the company website, where you can learn more about the product or buy it

 

The links must work, start with http:// or https:// and be located on the domain of your company website. They must lead to the correct page for each of the products.

 

https://aliexpress.ru/item/10000000188131.html

 

picture

string

URL of the main image

 

  • Acceptable image file formats are JPEG, PNG, GIF, WEBP.
  • Recommended size: 600 pixels on the largest side.
  • Minimal size: 300 pixels.
  • Maximum size: 6000 pixels on the largest side.
  • The background of the image should be monochrome, we recommend using white colour for the background.
  • The image should only show the product itself without any additional inscriptions, watermarks or logos.

https://aliexpress.ru/item/10000000188131.jpeg

Note! When updating an image, be sure to change the link to it, otherwise the changes will not be recognized.

The image of the product must comply with Rules for Placing Advertisements

pharma_reg_number

string

Registration number of the medicinal product in the state register of medicinal products

 

Maximum allowed number of characters: 256

 

П N012507/01

 

Optional fields

Scroll horizontally to see the table in full

Name and typeDescriptionRequirementsExample

typePrefix

string

Product Type

 

Maximum allowed number of characters: 256

 

Gel for external use

 

offer.available

string

Current item availability

 

Supported values: 

  • True (available)
  • False (not available)

True

 

name

string

Product name in simplified product description type

 

Use name only if typePrefix, vendor, and model cannot be used. By default, the product name is formed based on the values of the typePrefix, vendor, and model elements.

You should avoid specifying the name element and typeprefix, vendor, and model elements simultaneously in the product description.

Zvezdochka gel for external use 1 % 30 g 1 pc

 

description

string

Product description

 

Maximum allowed number of characters: 256

Product descriptions must not contain:

  • HTML code or links,
  • Excessive punctuation (e.g. "!!!"), upper or lower case letters only,
  • Shipping or company information,
  • Phone numbers and email addresses,
  • Complex text, such as list items or multiple paragraphs.

Gel for external use with antibacterial and antimicrobial action

 

oldprice

string

Old price of the product

 

The requirements to the field content and formatting are the same as for the price field

 

900

 

custom_label

Options: custom_label_0, custom_label_1, custom_label_2, custom_label_3, custom_label_4

string

Custom fields with additional information.

Used when creating product groups

Maximum allowed number of characters: 256

 

Summer sale

 

gender

Options: param name="Пол" OR param name="Gender"

string

The gender for which the product is intended

 

One of the values:

  • Female or Женский
  • Male or Мужской
  • Unisex or Унисекс
  • Детский (value in Russian language only)

Tag values can be either upper case or lower case. For example: FEMALE, Female, female.

Unisex

 

rating

float

User rating of the product

 

Only positive float numbers from 1 to 5 inclusive may be used

 

4.0

 

currencies

string

Contains a list of currency identifiers

 

Supported currency codes:

  • RUR or RUB: Russian rouble
  • USD: American dollar
  • EUR: Euro
  • UAH: Ukrainian Hryvnia
  • BYN: Belarusian ruble
  • KZT: Kazakh tenge
  • MDL: Moldovan Leu
  • AZN: Azerbaijani manat
  • UZS: Uzbek soum
  • AMD: Armenian Dram
  • TJS: Tajik Somoni
  • KGS: Kyrgyz som

RUB

 

dosage

string

Dosage of the medicinal product

 

Maximum allowed number of characters: 256

 

680 mg+80 mg

 

form_factor

string

Form of release of the medicinal product

 

Maximum allowed number of characters: 256

 

pills

 

Required fields for mobile apps

Scroll horizontally to see the table in full

Name and typeDescriptionRequirementsExample

android_tracking_url

string

Tracking link for Android

 

  • Links must be valid, starting with http:// or https://
  • Acceptable domains depending on the application tracker used
    • MyTracker: trk.mail.ru
    • Adjust: app.adjust.com
    • Appsflyer: app.appsflyer.com
    • AppMetrica: redirect.appmetrica.yandex.com

https://app.appsflyer.com/goldapple.ru.goldapple.customers?pid=mail.ru_int

Learn more about using tracking links

 

ios_tracking_url

string

Tracking link for iOS

 

  • Links must be valid, starting with http:// or https://
  • Acceptable domains depending on the application tracker used
    • MyTracker: trk.mail.ru
    • Adjust: app.adjust.com
    • Appsflyer: app.appsflyer.com
    • AppMetrica: redirect.appmetrica.yandex.com

https://app.appsflyer.com/id1154436683?pid=mail.ru_int

Learn more about using tracking links

 

bundle_id

string

Identifier of the Android application

 

none

 

 

ru.sunlight.sunlight

 

ios_app_store_id

string

Identifier of the iOS application

 

none

 

1068913968

 

android_url

string

Deep link for Android

 

  • URL schemas of android_url and ios_url fields must match
  • The deep link must open correctly (valid)
  • https://goldapple.ru/11139-10023300001-vanilla-lime#sku%3D10023300001
  • ozon://products/105207/

Learn more about using deep links

ios_url

string

Deep link for iOS

 

  • URL schemas of android_url and ios_url fields must match
  • The deep link must open correctly (valid)
  • https://goldapple.ru/11139-10023300001-vanilla-lime#sku%3D10023300001
  • ozon://products/105207/

Learn more about using deep links

Example of a catalog for products in XML format

Please note, if the feed is created according to Yandex specification and product positions have an custom type, then the <offer> tag must contain the attribute type="vendor.model"

<offer id="12346" type="vendor.model" >
...
</offer>

Example of a catalog:

<?xml version="1.0" encoding="UTF-8"?>
<yml_catalog date="2024-02-09 10:06:18">
  <shop>
     <name>eApteka</name>
     <company>eApteka</company>
     <url>https://www.eapteka.ru/spb/</url>
     <currencies>
        <currency id="RUB" rate="1" />
     </currencies>
     <offers>
        <offer id="100225" available="true">
           <url>https://www.eapteka.ru/spb/goods/id100225/</url>
           <price>1194</price>
           <currencyId>RUB</currencyId>
           <categoryId>3967</categoryId>
           <picture>https://www.eapteka.ru/upload/offer_photo/100/225/1_2cf50d7f408dea5babd8718bf1b4e90b.png?t=1641947466</picture>
           <name>Zvezdochka gel for external use 1 % 30 g 1 pc</name>
           <pharma_reg_number>ЛП-006933d3333</pharma_reg_number>  
           <dosage>680 mg+80 mg</dosage>
           <form_factor>pills</form_factor>  
           <ios_url>clips//clip/105207/</ios_url>
           <android_url>clips://clip/105207/</android_url
           <bundle_id>com.vk.clips</bundle_id>
           <ios_app_store_id>1615733452</ios_app_store_id>
           <ios_tracking_url>https://app.adjust.com/abcd?deep_link=clips://products/105207/</ios_tracking_url>
           <android_tracking_url>https://app.adjust.com/abcd?deep_link=clips://products/105207/</android_tracking_url>     
        </offer>
     </offers>
  </shop>
</yml_catalog>

 

Example of a feed with deep links and tracking links

<offer id="NI464AMDNAN4" available="true"
<url>https://www.somesite.ru/q/lorem/ipsumdolorsitamet/</url
<price>3860</price>
<oldprice>4290</oldprice>
<currencyId>RUB</currencyId
<picture>https://somesite.ru/pics/loremipsumdolorsitamet.jpg</picture
<typePrefix>loremipsumdolorsitamet</typePrefix>
<vendor>abc</vendor>
<model>abc</model>
<description>Lorem ipsum dolor sit amet, consectetur adipiscing elit</description>
<ios_url>clips//clip/105207/</ios_url>
<android_url>clips://clip/105207/</android_url
<bundle_id>com.vk.clips</bundle_id>
<ios_app_store_id>1615733452</ios_app_store_id>
<ios_tracking_url>https://app.adjust.com/abcd?campaign=&amp;creative=&amp;deep_link=ozon://products/105207/</ios_tracking_url>
<android_tracking_url>https://app.adjust.com/abcd?campaign=&amp;creative=&amp;deep_link=ozon://products/105207/</android_tracking_url>
</offer>

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