To promote mini-apps and games from the VKontakte catalog, use campaigns with the VK Mini Apps & VK Games objective. We'll show your ad to the users of the VKontakte social network, who are most likely to be interested in your offer: open the application, order goods or services, leave a request, etc.
Ads will be shown in the VKontakte feed in mobile and web versions and at other sites.
This type of campaign is suitable for small and medium business owners who run ads themselves or through an agency.
Campaign creation
Step 1. To create a new campaign, in the Campaigns section of the Campaigns tab, click New.
Step 2. Select the VK Mini Apps & VK Games objective.
Step 3. Select the mini-app you want to promote: select it from the drop-down list or specify a link. If you've previously promoted a mini-app, it will be saved in the selection menu.
You can promote any mini-app, even if the advertiser is not the administrator of the mini-app.
If you specify a link to the mini-app, use one of these types of links:
- A link to the mini-app from the vk.com/services page (for example, https://vk.com/services?w=app7539087_1860186)
- A direct link to the widget by its identifier or short name (for example, vk.com/app1234_1234 or vk.com/nameapp)
Link to the mini-app from the community (e.g. vk.com/group?w=app1234) is not supported, this link opens the community first and then the mini-app.
If you want to promote a mini-app from the community, use direct links like following:
- https://vk.com/app1234567_-123456789
- https://vk.com/app1234567_-12345678#u=1234567&s=1234567
You can also find the app by searching by name.
In addition to VKontakte mini-apps, you can promote applications based on services.
Step 4. Set up your ad campaign.
Target Action. Determines the group of users to be targeted by the smart algorithm, and sets the text on the button in the ad.
Optimisation on Opening a mini-application is currently available for all users.
If you have additional events marked in your mini-app, you will automatically have the option to select it as a target action in your advertising account.
Available target actions:
- subscribe
- unsubscribe
- registration
- login
- purchase
- add_to_cart
- search
- lead
- product_card
- enroll_in_course
- take_test
- visit_website
- view_info_page
- view_contacts
- download
How to send events from a mini-app - instructions for developers
Campaign bid strategy. Allows you to limit the maximum bid or minimize spending in order to achieve the best results within a specified budget. Learn more
Campaign budget optimization. Setting allows you to distribute the allocated budget among all your ads so that you get more targeted actions. The optimization algorithm determines which ads perform better and allocates a larger share of the daily campaign budget to them. This allows the campaign to perform better. Budget optimization is enabled by default. Learn more.
Budget. The setting limits the amount you can spend per day or for the entire duration of a campaign. Learn more
Step 5. Set up targeting for the ad set: display regions, gender, age, interests and behaviour of users who will see the ads.
If you have custom audiences you want to target, select them in the Custom Audiences block. Learn more about targeting
You can have one or more ads in one group with common settings.
To create multiple ads in one group:
- Set the group settings you want.
- Go to the step of creating an ad, fill in all the necessary fields.
- In the menu on the left, click on "..." next to the name of the group and choose Add ad. Another option is to duplicate the ad you created and then make changes. To do this, click on "..." next to the name of the ad and choose Duplicate ad.
You can also create multiple groups of ads with different settings within one campaign. To do this, click on "..." in the menu on the left side of the campaign and select Add Group.
In the Placement block, you can select the platforms on which your ads will be broadcast. For now, only the VKontakte feed is available for mini-app promotion (mobile and web versions).
Step 6. Customize your ad. Here you can add a description, upload an image, delete or swap audio recordings. In the test phase, adding audio in the ad creation step is not available.
You can't use emoji or capitalized text in the description of the ad.
Don't worry if you entered something incorrectly. You can return to any of the previous steps: edit, save as drafts, correct errors, etc.
Results Analysis
To analyze the results, use the statistics block. There you can also add new metrics for a more detailed analysis of the advertising campaign. Learn more about statistics