From March 1, 2025, direct advertisers who meet the established requirements will be awarded bonus points in the VK Ads account.
You can take part in the loyalty program and get back from 5% to 10% of your advertising expenses in the form of bonuses. To do this, you need to activate your participation by clicking the "Join the program" button in your VK Ads account.
Who can participate
The program is available if you are:
- direct advertiser (not an agency or agency client)
- resident of the Russian Federation with a ruble account
- belong to the unified register of small and medium-sized enterprises: https://rmsp.nalog.ru/
- have an active advertising account that is not blocked
- activated participation by clicking the "Join the program" button
- spent at least 5000 rubles on advertising in the previous month
How bonuses are calculated
Bonuses are credited each month from the 1st to the 3th day of the following month. For example, bonuses for March 2026 will come from April 1 to April 3, 2026).
Accrual scheme:
- 5% — standard bonus if you spent more than 5000 rubles on advertising last month
- 7% — increased bonus if you have been advertising for 4-6 consecutive months
- 10% — for continuous spending on advertising for 7 months or more
Bonuses are calculated only on the amount of actual spending: excluding VAT and previously issued bonuses.
Program conditions
- The maximum possible amount of accrued bonuses is 20,000 rubles per month.
- The minimum amount is 250 rubles.
- Bonus validity period: 30 days from the date of accrual.
- Bonuses can be used to pay up to 50% of the cost of advertising services.
- Bonuses cannot be returned to the account or exchanged for money.
- Bonuses will not be credited if the advertising account is blocked.
Example of use
Let's say you spent 10 000 roubles on advertising in March, and for the last 7 months the advertising cabinet has been actively used. In April, you will be awarded a bonus of 10% of the money spent. If 3 000 rubles out of 10 000 rubles are bonus funds, the reward will be calculated from the remaining 7 000 rubles:
7 000 × 0.1 = 700 bonus points.
These points can be spent to pay for new advertising campaigns within 30 days, but not more than 50% of their cost.