To start using the VK Ad Network, you need to add a website and create ad units to display ads. You can have several ad units of various formats for each website.
Adding a website
- To add a website, go to the Sites section and choose Add site.
- Insert your link (your website domain).
After you have added a website, you will see a gray indicator. This means the website is currently inactive and is awaiting moderation. Websites are usually reviewed within 24 hours on working days.
You can start creating ad units for your website without waiting for the moderation to complete.
However, ads will only be displayed on your website and revenue accrued after your website completes moderation and your payment details are confirmed. The website’s status will change to Active.
Adding ad units
In the Sites section, navigate to Placements and click on Add placement.
- If your website is an AMP page (Accelerated Mobile Page, an open source technology), tick respective box.
- Type in the new ad unit name.
- Select the format: Display placement or Instream video.
- Select the size.
5. (Optional) To customize your ad unit, scroll down to Customize placement design.
Depending on the format, you can configure settings of the text part of the banner and manage the appearance of the entire ad so that ads are a perfect fit for your website’s design.
6. Select the type of integration: direct integration or Header Bidding.
If you choose direct integration, you will not be able to call the ad code in any other way.
7. (Optional) Specify your CPM floor.
An automatic CPM is set by default. If you want your ad unit to have the minimum possible cost per 1,000 impressions, select Manual and specify your value. You can set your floor CPM for specific geographies.
8. Select permitted types of creatives:
- banner ads;
- video;
- carousel (several banners within one ad unit that users can scroll through).
9. Click on Create. Your new ad unit will appear on the list.
To go to its settings, click on the ad unit’s name. On the Settings tab, you can specify and change at any time your CPM floor and permitted types of creatives, and add a custom ad tag.
Important change!
Each block has a block ID - it corresponds to the slot ID in MyTarget.
Website settings
You can change your website settings by selecting a target audience or blocking ads.
To access website settings:
- Go to Sites.
- Select the website from the list.
- Go to the Settings tab.
- Ads can be blocked based on domain, app, or category.
Site statuses
| Status | Description |
|---|---|
On moderation
| Your site has not yet been verified. The site is on the list for moderation by VK employees. This usually takes up to 24 hours on weekdays, but in some cases it may take longer. |
Payment details are not filled, are on moderation or are not approved
| It is necessary to fill out payment documents, or wait for confirmation of sent documents. This usually takes up to 24 hours on weekdays, when everything is ready, you will receive an e-mail. After this, you can start earning income from advertising on your sites and applications. |
Test mode
| Ad server responds to advertising blocks with test banners. In this mode, you can debug ad units on your site. In test mode, income is not accrued. |
Active
| Your site is ready to display ads. Learn how to create new ad units |
Stopped
| Site is stopped, ad serveris not responding to ad requests
|
Banned
| Site is blocked, check your site for compliance with the rules of the VK Ad Network
|
Archived
| Site is archived, ad server is not responding to ad requests
|
Ad units setting
For each ad unit, you can specify a CPM floor and types of creatives.
To access ad unit settings:
- Go to Sites.
- Select the website from the list.
- On the Placements tab, find the website you need and click on the gear icon (Settings).
- CPM floor: by default, an automatic CPM value is set. If you want to change the default value, select Manual and type in your value in the General CPM floor field. If needed, you can change it for each geography.
- Permitted types of creatives: select the types that are acceptable for your website.
- Custom ad tag (not for all ad units): a stub that will be enabled if there is no suitable offer for your ad unit, e.g. if the best auction price is below your CPM floor.
Copy ad units
You can clone ad units within a website. To do that:
- Go to Sites.
- Select the website from the list.
- On the Placements tab, find the website you need and click on the copy icon on the right. A new ad unit will have the same name followed by [clone].