Bonuses and promo codes

VK Ads regularly holds promotions, raffles and contests where you can get bonuses on your account.

On the “Bonus program” tab you can activate the received promo codes and keep track of personal promotions. The section consists of several blocks:

• Promo code activation field.
• The list of activated promo codes with information about the conditions that must be fulfilled to get the bonus.
• Block with personalised promotions, if they are available. Personal promotions are promotions for a limited number of advertisers, the accounts for participation are selected randomly.

The “Bonus program” section is available only in the offices of advertisers, individuals and legal entities. The section is not available for agencies, managers, agency clients and partners.

Bonuses can be spent for 60 days after they are credited, unspent bonuses are burned off on the 61st day. 

There are several ways to get a promo code:

• Subscribe to the VK Ads VKontakte community https://vk.com/vk_ads. We always publish information about promotions there.
• Follow the newsletters in the mail and in personal messages in VKontakte.
• Visit the “Personal promotions” tab in your account - individual offers available to you will appear here.

To activate the promo code:

1. Go to your VK Ads account.
2. Open the “Budget” section → “Bonus program” tab.
3. Click “Activate promo code”.
4. In the window that opens, enter your promo code and click “Activate”.

Depending on the terms of the promotion, you will be credited with bonuses:

• Bonuses may appear in your account immediately. Then you will receive a notification about it.
• Bonuses can be credited after top-up (for example, if according to the terms of the promotion you can receive an amount equal to the top-up amount as bonuses).

• Activation is not available for your account - the entered promo code was created for another type of account. For example, you have an individual account, but the promo code works only for legal entities.
• Promo code cannot be activated / Promo code not found - wrong promo code entered. Please check that the promo code is in ХХХХ-ХХХХХХХХ-ХХХХ-ХХХХ and there are no typos in it.
• Promo code expired - promo code is already out of date and cannot be activated.
• Promo code has already been activated - this promo code has already been applied in another account.

From March 1, 2025, direct advertisers who meet the established requirements will be awarded bonus points in the VK Ads account. You can take part in the loyalty program and get back from 5% to 10% of your advertising expenses in the form of bonuses. 

• direct advertiser (not an agency or client of an agency)
• russian resident with a ruble account
• active account, not blocked
• spending ≥ 500 rubles in the previous month

Bonuses are accrued every month from the 1st to the 10th day of the following month (for example, bonuses for March 2025 will come from April 1 to April 10, 2025). The calculation is based on the amount of “live” spending (excluding bonuses and VAT) according to the scheme:

• 5% - standard bonus for spending more than 500 rubles on advertising last month
• 7% - increased bonus if you advertise for 4-6 months in a row
• 10% - bonus from the 7th month, for continuous spending over the last 7 months

• maximum amount to be credited with bonuses — 20 000 rubles
• the minimum amount is 25 rubles
• bonuses can be spent for 60 days after they are credited, unspent bonuses are burned off on the 61st day
• bonuses can be used to pay for advertising campaigns in VK Advertising, they cannot be returned or exchanged for money
• according to the promotion rules, bonuses can be used to pay no more than 50% of the cost of advertising services