New advertising opportunities for e-commerce
VK Commerce Center now offers new catalogs for airline tickets and hotels, and has introduced dynamic content to make creating product campaigns easier
E-commerce businesses can promote themselves even more effectively in VK Ads as they can take advantage of new business verticals in the Commerce Center tailored to the nature of travel services. Another convenient feature is choosing dynamic content for display in ads.
In the VK Commerce Center, businesses using product feeds for promotion can easily create and edit product and service catalogs, manage assortment, and view events statistics for dynamic ads.
Catalogs in the Commerce Center take into account the specifics of product feeds by industry – all you need to do is to select the desired vertical and upload the feed. Four business verticals are available for promotion: goods, transport, real estate, and services.
The Commerce Center now enables those who do online promotion of hotels and airline tickets to manage feeds easily. In the catalogs of products and services you can use parameters important for these types of business, for example, the brand and location of the hotel or time of flight departure.
Product catalog advertising enables online retailers, marketplaces, classifieds, and aggregators to attract new clients and bring users back to the website or app.
The core strength of product campaigns is the creation of ads based on product catalog (feed) data for each product or service. Now advertisers can easily select the desired parameters to be shown – the name of the product’s manufacturer or its model, price with a discount or the original price. This can be done at the ad creation stage in the Card Title, Card Description and Banner Description fields.
The selected content will be dynamically applied to all advertised catalog positions. The set of available dynamic parameters will vary depending on the business vertical of the catalog advertised.