Promote videos and live streams in VKontakte
There is a new ad object in VK Ads that can increase the number of video and live stream views
Businesses and content creators in VKontakte are now able to promote videos and live streams from communities. Ads will be shown in the VKontakte feed and will have more impressions. Tests have shown that the new functions cut the costs of video views for advertisers by an average of 66%.
For video advertising in VK Ads, there is a new advertising object in the account – videos and live streams, and promotion is available for the target action Video and Live Stream Views. Thus, VK Ads algorithms optimize the display of ads featuring videos to show them to the audience most likely to be interested in the content. Users who see the ads will be able to interact with the videos – view, share, react, and leave comments.
In order to start advertising, you will need to register on the VK Ads platform with your VK account (VK ID), and information about video files from the managed communities will automatically become available in the advertising account. In the near future, all users of the platform regardless of how they register will be able to use the tool.
In VK Ads, you can advertise videos and live streams of any duration available to all VKontakte users for viewing. When promoting live streams, you need to take into account the time for the ad review, so it is better to create such ads in advance.
You can analyze advertising campaigns with video and live streams by several metrics:
For more information on promoting videos and live streams, see the help section.