Promote communities, posts, and goods in VKontakte
VK Ads is coming out of beta and opens up great opportunities to promote business and unique content in VKontakte
A new ad object became available in VK Ads – VKontakte community. The innovation has already been tested by more than 6,000 communities: according to test results, VK Ads algorithms can reduce the cost of a target action by about 70% – for example, to attract a new follower or stimulate reactions to a post.
By interacting with social network users, not only can businesses showcase their products in detail but also build an audience of loyal customers by encouraging new and repeat purchases. With VK Ads, community owners – businesses and content creators – can quickly launch effective advertising campaigns to attract followers or boost engagement.
Strong advertising performance is driven by ML-powered models that optimize ad impressions for the selected target action. There are four options available for community promotion:
VK Ads will show your ads to those VKontakte users who are most likely to perform the selected action.
VK Ads automation tools:
Ready-made ad texts. At the ad creation stage, click on the magic wand in the Title and Description fields to get several options generated specifically for your community.
Video creatives are generated automatically. Upload an image and fill in the Title and Description text fields: these will be used to generate videos you can use in your ads.
Creating communities is available in the advertising account. If you sign up with a VK ID, you can create and immediately start promoting a new community.
We are gradually integrating all the advertising accounts, so VK Ads will soon be the only platform to promote any business on VK projects.
For more information on promoting VKontakte communities and posts, see the help section.