Attract new members to Odnoklassniki groups
VK Ads has enabled advertising of Odnoklassniki groups to help gain new members
VK Ads now supports the promotion of groups on Odnoklassniki, enabling businesses to attract new potential customers, and content creators and media projects to gain new subscribers to their social media accounts.
In 2022, Odnoklassniki reviewed its positioning by refocusing on hobby content and helping people find users with similar interests. The bulk of the Odnoklassniki audience is people aged 35 to 55 with strong purchasing power, which makes this social media attractive for businesses. With VK Ads, business owners and content creators can easily attract target audiences to their groups by launching ad campaigns with Odnoklassniki as the ad object.
For Odnoklassniki ad campaigns in VK Ads, only one target action is currently available: Join the group. Later on, the advertiser account will also start offering other tools to advertise groups.
Optimization of ads prompting users to perform specific actions. VK Ads algorithms based on ML models will make sure that ads are displayed to users who are most likely to join a group.
Wide range of targeting parameters. To promote groups on Odnoklassniki, all audience settings in VK Ads are available: targeting by geography, demographics, interests, key phrases, and communities. You can also upload your own user lists.
Ready-made ad texts. At the ad creation stage, click on the magic wand in the Title and Description fields to get several options generated specifically for your group.
Automated improvement of creatives and creation of videos. Using the images you have uploaded, the system will create several short videos for you to choose from, as well as improve your images for them to fit the desired format.
