VK Ads - advertising on VK projects in a new way
Home
News
Education
Insights
Events
Online courses
Certification
Case studies
Upvote
Monetization
Загружается...
Help Center
Registration

Assess post-view conversions in website advertising

VK Ads now offers statistics capabilities that enable you to track post-view target actions in addition to post-click ones

05 October 2023
VK Ads - advertising on VK projects in a new way
A platform for quickly launching effective advertising on VK projects. Allows you to interact with users of social networks, classifieds, media projects and advertising networks, turning them into your customers.
Registration
Sections
  • News
  • Insights
  • Case studies
  • Events
  • Help Center
  • Documents
  • Monetization
Contact us
international@vk.team
localization
en
About us
© 2025 VK

The campaign analytics tools in VK Ads have been taken to a new level – you can now analyze website ads by leveraging post-view conversion data. This will help you with reviewing your user's journey before conversion and with understanding the input of different channels to the outcome.

Users who have seen an ad may not always immediately click through to the website, but they might remember your offer and do so later. Even though in this case the conversion occurs without clicking on the ad, the ad still impacts its completion. To identify and evaluate this impact, you can utilize a post-view attribution report. You can view it for any website ad campaign by following these steps:

  • 1
    Navigate to the dashboard, find the desired campaign, and click on the Statistics button below the campaign name.
  • 2
    This will open the statistics page for the selected ad campaign. Proceed to the statistics settings by clicking the relevant button below the charts, and select Configure columns.
  • 3
    In the new window, select Pixel events in the left column.
  • 4
    In the pixel events settings, choose the attribution type for the selected campaign analytics:
  • PostView attribution – to understand conversions that occurred within a seven-day window after the user viewed, but not clicked the ad. As the tool continues to evolve, the time interval may be extended. 
  • PostClick attribution – to see direct conversions resulting from ad clicks.
  • Both attribution types at once – to analyze the combined stats. 

Post-view attribution reports offer the following benefits:

  • Holistic view of ad campaign performance built by comparing conversion numbers for users who clicked on the ad and those who only viewed it.
  • Insights into the impact of brand awareness campaigns on performance metrics.
Promote your business via VK projects
Start advertising