Share audiences for advertising securely

An ad campaign’s performance relies on a number of factors, and its success is largely contingent on whether you targeting is accurate. The more different audiences the advertiser has in store, the higher the chance of finding a working hypothesis and hitting the target audience that will respond positively to the ad. 

A VK Ads account offers more tools to manage audiences. Previously, they could be generated based on sources (for example, the uploaded list or VK Ads pixel data) or imported from the myTarget account. Now, you can use audiences and user lists collected by other VK Ads advertisers, as well as share your own. Sharing is convenient if: 

• you have several VK Ads accounts with different audiences;   
• you have partners and want to run ads on each other's audiences, or exclude these segments, so as not to show ads to those who have already seen them; 
• external contractors are involved in launching ad campaigns – in this case, it's safer to provide access to selected audiences than full access to the account. 

The update is available to direct VK Ads advertisers. You can share an audience or list with any number of users. The account to which access is granted will show that the segment is available and can be chosen for targeting.

Audience sharing is secure:

• when access is granted, the original data cannot be transferred to another account, so users cannot view the content, copy, edit, or transfer the access they received to someone else.
• The owner can track all accounts that have access to the list or audience – the current number of accounts and their IDs are displayed on the dashboard.
• You can block access to an audience or list at any time.  In this case, active campaigns with the data used will stop, and the user will be notified accordingly.