Targetings

Targetings. Available targetings are described in the package object within which the campaign is created.

Used in objects: AdGroup

Field nameTypeConditionsDescription
ageAgeTargetingreadable writableAge (list of ages). 0 — show to users whose age is not defined
birthdayBirthdayTargetingreadable writableBirthday
fulltimeFulltimeTargetingreadable writableTime (days and hours)
geoGeoTargetingreadable writableGeneral geo targeting combining geolocations and regions (list of region IDs). Only one of the values can be set: local_geo or regions. List of available regions
group_membersstringreadable writable
choices =
  • all - All
  • group_member - In the group
  • not_group_member - Not in the group
OK/VK group membership
interestslist of integerreadable writable max_value=2147483647User interests. List of available interests
interests_soc_demlist of integerreadable writable max_value=2147483647Socio-demographic user interests. List of available interests
interests_stablelist of integerreadable writable max_value=2147483647Long-term user interests. List of available interests
local_geoLocalGeoTargetingreadable writableGeolocation targeting
mobile_appsstringreadable writable
choices =
  • never_installed - Never installed
  • now - Installed now
  • deleted - Deleted now
App installation status
mobile_operation_systemslist of integerreadable writable max_value=2147483647Mobile operating systems. List of available OS
mobile_operatorslist of integerreadable writable min_value=-2147483647 max_value=2147483647Mobile carriers. List of available carriers
mobile_prefixlist of stringreadable writableMobile prefixes. Available prefixes: mts, beeline, megafon
mobile_typeslist of stringreadable writableMobile device types. List of available devices
mobile_vendorslist of integerreadable writable max_value=2147483647Mobile device manufacturers. List of available manufacturers
pad_categoryPadCategoryTargetingreadable writableApp category targeting
padslist of idreadable writable min_value=1 max_value=2147483647Ad placements. Available placements are defined in the campaign package
regionslist of integerreadable writable min_value=-2147483647 max_value=2147483647Regions (list of region IDs). List of available regions
segmentslist of integerreadable writable min_value=-2147483647 max_value=2147483647Membership in audience segments
sexlist of stringreadable writableGender (combinations of male and female)
mobile_operation_systems_sk_ad_networkMobileOperatingSystemsSkAdNetworkTargetingreadable writableTargeting for iOS 14.5+ via SkAd Network
device_typeslist of stringreadable writableDevice targeting (desktop — 1, mobile — 2)